Earlier this week I had the pleasure attending the Freescale Technology Forum (FTF). I was there to present on the Synopsys AUTOSAR activities, but was able to get a front row seat during Rich Beyer’s key note. I must say, the first FTF key note back as a public company after their IPO in may, left me nothing less but impressed. It also made me think about who really owns the system-level knowledge these days.
As a follow up to the DAC workshop called “Intra and Inter-Vehicle Networking in Automotive: Past, Present, and Future”, fellow Blogger Karen Bartelson and I had the pleasure of talking to Wilfired Steiner, Senior Research Engineer from TTTEch, about the challenges of the design of fault tolerant systems.
The Mentor ESL panel took place in its 9th year on DAC Tuesday in front of a very big “free-lunch-audience”. Wally Rhines kicked off the event in his usual data-driven manner, identifying the three types of design disciplines encompassing the SoC Design process: First there are “Hardware Custom IP Designers” challenged to shorten IP development and verification lead times. Second there are “Software Developers” who need to reduce software development, optimization and verification lead times. The third group are “SoC Architects and Integrators” who are challenged to design the full SoC for performance, low power and scalability.
No, not social networking in cars. I’ll leave that for a different time … This is about data and control carrying networks in cars and where they are going. Yesterday I attended here at DAC the Sunday workshop on “Intra and Inter-Vehicle Networking in Automotive: Past, Present, and Future”. It seems like Ethernet has won the battle, albeit not for all areas in the car.
The embedded systems conference is a mystery to me. It always has been. And this year it has been the weirdest of all. A dinosaur? Really? Yes, really, I too the picture of “Samson” below …. Something is not right here. Aren’t they a sign of extinction? I must have missed something in my marketing class. Or the engineer in me is finally trying to break free again and does not get it. No wonder, according to the “Specimens of Tyrannosaurus” Wikpedia page, I also had missed the eBay auction in 2000 in which “Z-rex” was not sold for $8 million and then was subsequently renamed. Oh well.
Before March Madness and the Final Four Butler win become too much of a distant memory, I wanted to briefly write about a different kind of “Final Four”, the four challenges which KH Kim, Executive Vice President, Samsung Electronics, Co., Ltd., presented at day three of the recent Synopsys Users Group (SNUG). The audience was in for a treat, the presentation was great in structure, content and delivery!
In gearing up towards the Synopsys Synposium – our very first own virtual conference – I am thinking back to all the types of virtualization I am using myself. I am wondering how right Billy Joy was in his famous Wired Article “The Future Doesn’t Need Us”. Well, we have a long time to go, I think, and we as humans are not quite yet an endangered species, at least for a while.
Writing this Blog post feels like being Sally Bowles in the musical Cabaret when she sings “Maybe This Time”. Since at least ten years the industry has been looking at the annual Design Automation Conference (DAC) and thought it would be the beginning of an era of system design, only to then realize next DAC around that most system-level design technologies have not yet crossed the chasm. Something feels different this year around. Here are my top five reasons why this is the year of system-level design, in a Letterman count down style:
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The Barcelona sun finally starts to arrive and helps to put the serious business being conducted here into a supportive environment. The best deals are being cut at the outside coffee table. The forward looking roadmap conversations happen by sitting together on the fountain walls.
Orientation on the second day is a lot easier. Enter hall 8 where the titans of the industry play. Make a right at docomo, go straight to Research in Motion and head straight into leader Nokia? Hold on, Nokia was not exhibiting this year at the event! They offered a comfortable Rikscha ride from the Fira to their meeting place. Even though they refrained from the race to show new hardware, they made a significant software announcement with Intel to merge their Linux efforts into one. This again underpins Intel being serious about their Atom strategy for the mobile market.