A View from the Top: A Virtual Prototyping Blog

Archive for the 'Shows and Events' Category

 

Who Knows System-Level Design Best?

Earlier this week I had the pleasure attending the Freescale Technology Forum (FTF). I was there to present on the Synopsys AUTOSAR activities, but was able to get a front row seat during Rich Beyer’s key note. I must say, the first FTF key note back as a public company after their IPO in may, […]

Continue Reading...

Posted in Automotive, Shows and Events | Comments Off on Who Knows System-Level Design Best?

 

Ethernet and Fault Tolerance in Automotive Systems

As a follow up to the DAC workshop called “Intra and Inter-Vehicle Networking in Automotive: Past, Present, and Future”, fellow Blogger Karen Bartelson and I had the pleasure of talking to Wilfired Steiner, Senior Research Engineer from TTTEch, about the challenges of the design of fault tolerant systems. The discussion covers a variety of topics […]

Continue Reading...

Posted in Automotive, Shows and Events, Virtual Prototypes | Comments Off on Ethernet and Fault Tolerance in Automotive Systems

 

Management Apparently not a problem for ESL Adoption

The Mentor ESL panel took place in its 9th year on DAC Tuesday in front of a very big “free-lunch-audience”. Wally Rhines kicked off the event in his usual data-driven manner, identifying the three types of design disciplines encompassing the SoC Design process: First there are “Hardware Custom IP Designers” challenged to shorten IP development […]

Continue Reading...

Posted in Abstraction Levels, Shows and Events | Comments Off on Management Apparently not a problem for ESL Adoption

 

DAC Sunday – For Networking in Cars, Ethernet has an Edge

No, not social networking in cars. I’ll leave that for a different time … This is about data and control carrying networks in cars and where they are going. Yesterday I attended here at DAC the Sunday workshop on “Intra and Inter-Vehicle Networking in Automotive: Past, Present, and Future”. It seems like Ethernet has won […]

Continue Reading...

Posted in Automotive, Embedded Software, Shows and Events | Comments Off on DAC Sunday – For Networking in Cars, Ethernet has an Edge

 

Back to the Stone Age at ESC San Jose

The embedded systems conference is a mystery to me. It always has been. And this year it has been the weirdest of all. A dinosaur? Really? Yes, really, I too the picture of “Samson” below …. Something is not right here. Aren’t they a sign of extinction? I must have missed something in my marketing […]

Continue Reading...

Posted in Embedded Software, Shows and Events, Virtual Prototypes | Comments Off on Back to the Stone Age at ESC San Jose

 

The Final Four in SoC Design

Before March Madness and the Final Four Butler win become too much of a distant memory, I wanted to briefly write about a different kind of “Final Four”, the four challenges which KH Kim, Executive Vice President, Samsung Electronics, Co., Ltd., presented at day three of the recent Synopsys Users Group (SNUG). The audience was […]

Continue Reading...

Posted in Abstraction Levels, Shows and Events, Virtual Prototypes | Comments Off on The Final Four in SoC Design

 

The Future Does Need Us – Despite Virtualization at All Fronts!

In  gearing up towards the Synopsys Synposium – our very first own virtual conference – I am thinking back to all the types of virtualization I am using myself. I am wondering how right Billy Joy was in his famous Wired Article “The Future Doesn’t Need Us”. Well, we have a long time to go, […]

Continue Reading...

Posted in Abstraction Levels, Shows and Events | Comments Off on The Future Does Need Us – Despite Virtualization at All Fronts!

 

“Maybe This Time” – The Top Five Reasons Why DAC 2010 Is The DAC of System-Level Design

Writing this Blog post feels like being Sally Bowles in the musical Cabaret when she sings “Maybe This Time”. Since at least ten years the industry has been looking at the annual Design Automation Conference (DAC) and thought it would be the beginning of an era of system design, only to then realize next DAC […]

Continue Reading...

Posted in Shows and Events | Comments Off on “Maybe This Time” – The Top Five Reasons Why DAC 2010 Is The DAC of System-Level Design

 

Mobile World Congress, Barcelona – Day 3: Less wires = wireless

The Barcelona sun finally starts to arrive and helps to put the serious business being conducted here into a supportive environment. The best deals are being cut at the outside coffee table. The forward looking roadmap conversations happen by sitting together on the fountain walls. Mobile is a massive business. Indian software services company WIPRO […]

Continue Reading...

Posted in Shows and Events, Wireless | Comments Off on Mobile World Congress, Barcelona – Day 3: Less wires = wireless

 

Mobile World Congress, Barcelona – Day 2: Performance and cost – it’s a stretch

Orientation on the second day is a lot easier. Enter hall 8 where the titans of the industry play. Make a right at docomo, go straight to Research in Motion and head straight into leader Nokia? Hold on, Nokia was not exhibiting this year at the event! They offered a comfortable Rikscha ride from the […]

Continue Reading...

Posted in Shows and Events, Wireless | Comments Off on Mobile World Congress, Barcelona – Day 2: Performance and cost – it’s a stretch