The recently announced Synopsys IP Accelerated initiative perfectly illustrates how the functionality of a device is equally influenced by the hardware and the software. To enable applications on a particular device to use the interface IP like USB or Ethernet, a software program called a device driver is required to map the generic requests to the underlying hardware functions. Writing a device driver requires an in-depth understanding of how the hardware and software work for a given platform function.
I recently bought myself an activity tracker. The watch-like device keeps track of how many steps I take and how high I climb, such as the amount of vertical feet I “conquer” by taking the stairs. From that it calculates the distance I travel and the amount of calories that I burn in a day. The device can also measure my heart rate and the oxygen level in my blood, but given the high heart rate I supposedly have even without doing any exercise, I seriously doubt the accuracy of the device on those accounts. While the information displayed on the device screen itself is already interesting, the data gathering and analysis opportunity multiplies through connectivity of the activity tracker with my iPhone. Through a Bluetooth connection, I can transfer all the data to a dedicated app on my iPhone. On top of that I log other activities like strength training and biking activity on another app that synchronizes the data with my activity tracker app. Plus if you want to, you can log all the food you eat and thus your calorie intake with a third app that again syncs with the activity tracker app comparing actual calorie intake versus calorie consumption.
Last week I was traveling across North America visiting customers. Besides being amazed at how cold it is in the rest of North America (I live in Silicon Valley where the sun has barely left us during the entire winter), it was good to talk to a wide variety of companies and discuss their software development needs. We encountered three types of companies considering the use of virtual prototyping to pull in their software development schedule: