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A View from the Top: A Virtual Prototyping Blog

Archive for the 'Abstraction Levels' Category

 

Bali, Complexity and Abstraction Levels

Happy post 4th of July. Even though I am only a German observer, I did enjoy the fireworks! The last two weeks have been interesting to say the least. After the Freescale Technology Forum I immediately left for a trip San Francisco – Tokyo – Bali – Tokyo – Frankfurt – Hamburg – Berlin – Frankfurt – Tokyo – San Francisco, all in 10 days. Our mid-year sales update took place in Bali (I know, your sympathy is gone by now) and the trip to Germany was to attend my Dad’s 70th birthday. Both events gave me enough opportunity to try to explain in Laymen’s Terms what my job and system-level design is all about. While lost between two buildings in the hotel resort in Bali I had the idea to explain it in hotel terms. Here it goes:

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Posted in Abstraction Levels, Featured

 
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Shift left architecture design and SW development with virtual prototyping.
About the Authors

Patrick Sheridan
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.

Malte Doerper
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.

Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.