Posted by Tom De Schutter on January 28, 2014
Let me first start off with wishing everyone a great New Year! I wish everyone good health and a lot of friendship and love. And hopefully all those software driven devices around you will make your life better. At least that is the goal and the promise from the industry. I for one am a big believer in the benefits of a “connected” future. The Internet of Things really has the potential to improve our lives. That of course doesn’t mean that anything goes; we should be vigilant about privacy versus intrusion. On the other hand, the values are really too good to set aside.
While I am enjoying this abnormal winter, let’s just call it a summer, in California, I do realize the consequences of not getting any rain and hence the necessity of water for now and for the “real” summer. And while connected devices won’t be able to “fix” the weather, they might be able to help us use the limited water we have in the most optimal way. What if a sensor in the soil could “tell” us how much water is exactly necessary to e.g., grow a plant or maintain a piece of grass, rather than sprinkling an unknown amount of water at specific time intervals during the day? Some of this already exists, but is simply not used widespread.
Similarly, connected devices can help monitor the health of people and send a warning in case of an issue. It can allow elderly people to live longer independently with active monitoring capabilities offering peace of mind. I am, for example, always worried that some people who live far away from me might fall badly and become hurt to the point where they can’t reach the phone to call for help. With an active monitoring system, the device can start the call and/or warn someone to check out the person’s home and see if everything is alright.
As with a lot of new technology around us, it is the combination of hardware: sensors, modems, processors … and software that enables these new capabilities. A well designed solution can offer targeted capabilities at the right power consumption level. And with all these devices connected to the internet and software driving the “decision” algorithms and actions, it will be easier than ever to update the software based on new requirements or to fix known issues. Hardware-software co-design has never been more important to drive the future and make it a better place. Through virtual prototyping I am committed to contribute my piece of the solution. Sounds like a good New Year’s resolution to me …
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.