Posted by Tom De Schutter on October 23, 2013
With the end of October around the corner, my children are frantically thinking about what they want to dress up as for Halloween. It is interesting to see how both of them chose a costume that has something to do with a mobile video game: my daughter will be dressing up as a red angry bird while my son wants to go as a wizard, where he is using clash of clans as the example of what a wizard should look like.
The impact of mobile devices is quite profound and goes deeper than we really imagine. From picking a restaurant based on Yelp ratings, comparing online prices of a product while you are in a store, navigating to your next meeting appointment, to … picking a costume for Halloween. The mobile revolution has really taken the world by storm. Although we are hard pressed to remember a time when we didn’t run around with a smartphone, in actuality these devices only surfaced a couple of years ago and even then it was really an early adopter device. Smartphones are the prime example of the power of well synchronized hardware and software. ARM, one of the key IP companies driving the mobile revolution, has fully realized the importance of software and software enablement. In 2010 they co-founded Linaro, and in Linaro’s own words, it is the place where engineers from the world’s leading technology companies define the future of Linux on ARM. And ARM is making sure that there are transaction-level models available for all their processors and the system IP relevant to the software. It is these models that play an important part in Synopsys VDKs (Virtualizer Development Kits) for mobile designs. Virtual prototypes built on the aggregation of Fast Models from ARM, Synopsys’ DesignWare Interface IP models, third party IP vendor models, and mobile semiconductor IP models, are the tool enabling early software development and fueling the continuous stream of innovations in the mobile market. With ARM TechCon (ARM’s technology conference hosted in Silicon Valley, California) coming up around the same time as Halloween, it is interesting to realize how my family life and my job related activities have found some sort of synergy. It is great to see the overall positive impact that the mobile revolution is having on each one of us. While virtual prototyping is only one part of the entire enablement chain, it is exactly that which made the current boom of mobile electronics possible: an entire chain of companies working together to deliver something that is bigger than its parts: true synergy between hardware components and software stacks. And apparently that even influenced the choice of my children’s Halloween costume.
Visit Synopsys at ARM TechCon, booth #612 on October 30, from 10:00am – 7:15pm and October 31, from 10:00am – 4:00pm.
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.