Posted by frank schirrmeister on August 18, 2010
In gearing up towards the Synopsys Synposium – our very first own virtual conference – I am thinking back to all the types of virtualization I am using myself. I am wondering how right Billy Joy was in his famous Wired Article “The Future Doesn’t Need Us”. Well, we have a long time to go, I think, and we as humans are not quite yet an endangered species, at least for a while.
So what types of virtualization was I involved in recently? Well, there is a bunch:
So, why am I optimistic that the future will need us after all? Well, with all virtualization the human element still remains at the core. All virtualization technologies reduce cost, time to results, improve the quality of the end result and make the interaction more efficient. But all the actual content comes from us – humans – and will come from us for quite some time. Even in a virtual tradeshow the most value can be achieved by actively interacting with the vendors present for instant messaging like communication. While Billy Joy argues successfully in “The Future Doesn’t Need Us” how robotics, genetic engineering, and nanotech are threatening to make humans an endangered species, I don’t think virtualization is contributing to this trend given that it just makes interaction more efficient. But then again, I may be wrong. Let me know what you think!
So see you next – virtually – at the Synposium, a Synopsys Virtual Event, to chat about the benefits of virtualization at our virtual system-level design booth. In addition, the virtual show will allow you to learn from the comfort of your desk about Synopsys EDA software, IP, prototyping and services used in semiconductor design, verification and manufacturing. Until then I am off doing non-virtual activities during my honeymoon 🙂
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.