Posted by Marc Serughetti on January 28, 2010
For electronic system companies (IP, semiconductor or system companies), providing access to a virtual model of their electronic systems can provide great benefits. Doing it using software as a service expands it even more.
There are of course the independent benefits of virtual platforms (available pre-hardware, easier to use than hardware, …) and of Software as a Service (no requirement local installation and license management, no compatibility issues between software and host operating system, access to server farm with consistent computing power, software installed and running, universal access anywhere, …), but the combination of the two is really what makes it attractive.
Let’s take the example of a semiconductor interested in going to market with their chip. Rather than delivering a datasheet and waiting for silicon availability, you can provide to interested customers, prospects and partners an immediate experience using a virtual platform without having to deliver anything to your customer directly. You can experience such concept by visiting CoWare Versatile reference virtual platform at http://www.coware.com/solutions/vp_saas.php.
Such approach will enable companies to engage customer early, increase your credibility and product success while maintaining go-to-market costs low. Are you using virtual platform? Are you using SaaS for your engineering tools? We would like to hear your experience!
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.