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How will you deploy Electronic System Virtualization?
Posted by Marc Serughetti on July 30, 2009
Today the problem for companies developing electronic systems is not anymore the existence of the right technology, but rather how will I deploy it. Electronic System Virtualization must cover areas such as processor design, system architecture, oftware development, go-to-market enablement, configuration, etc. The virtualization of the electronic system must start from the specification all the way to the deployment of the system itself independently of the system being a core, an SoC, a board, a device or a network of devices.
The use of electronic system virtualization is proven to deliver the value. Many companies are now presenting their results and the significant benefit they are getting. However none of these companies have considered a single use case for virtual platforms for example. They have derived results from using virtual platform as an infrastructure across several of the product life cycle tasks.
The implication of this reality is that the deployment of Electronic System Virtualization technologies will require individuals and organizations driving their deployment. It will require executive support, it will require the willingness to introduce changes.
The drivers behind this change will be the leaders of tomorrow.
Patrick Sheridan
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.