Posted by systemleveldesign on July 29, 2009
Qualcomm reporting on the opportunities and challenges of Virtual Platforms for their system designs. QC has been highlighting the productivity gain they get from Virtual Platforms for Software Development, Architecture Definition, Hardware Development and Early Customer Success. Qualcomm is following an incremental Virtual Platform creation approach to incrementally enable software development and get value out of VPs as early as possible. QC has reported a significant quality gain because they are able to develop the tests upfront and do not need to wait until the HW is available for the test development. VPs help QC to improve the coverage of their testing using complex software use-caes. VPs have enabled QC to create tests that they could not create before. Challenges remain on the Virtual Platform enablement side. For QC it was key to choose a standards-based modeling language and TLM to ensure interoperability between models. The driver to select a tool and/or language is its ability to create virtual platform models that are fast, at a higher level of abstraction, are interoperable, and that can be created in an easy way. QC reported that it is key for them that their engineers are enabled to carry out the modeling. It is of significant importance that a wider set of engineers/IP architects are enabled to create models with the above mentioned characteristics.
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.