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A View from the Top: A Virtual Prototyping Blog
DAC: Electronic System Virtualization Success at Motorola
Posted by systemleveldesign on July 29, 2009
This week CoWare has been pleased to welcome Victor Leonov, distinguished member of technical staff, Motorola Mobile Devices and user of CoWare Platform Architect, to the CoWare DAC booth as a expert guest speaker on architecture design. His presentation, Achieving Optimal Cost-performance Balance in Advanced Wireless Modem Chipsets using Stochastic Simulation, was of high interest to SoC system architects and project managers here at the show.
Motorola uses CoWare’s ESV environment to analyze system architecture and optimize system performance of the next generation wireless modem chipset for Motorola mobile phones. The key design challenge during product planning was to confirm, as early as possible, that a single modem SoC was able to support the performance requirements of a complete portfolio of handsets, without overdesigning the modem SoC. The results of the project are impressive:
- Motorola’s chipset architecture was optimized to meet all product tiers’ corner use cases
- It’s product architecture fits into three groups of performance-critical HW configurations
- Each configuration meets targeted product cost
- Final product exceeds targeted performance by approximately 10%
Visit the booth Wednesday morning at 11am for more details!
Patrick Sheridan
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.