Posted by Marc Serughetti on July 25, 2009
I always find interesting the slew of product announcements around industry tradeshow. DAC is no different, every supplier comes out with the latest and greatest thing, hoping to make a splash and win with his technology. Over the years, the targeted audience has probably figured out that there was not that much into it other than setting up their route to see demos and be littered with the marketing superlatives used to describe the products.
For this year CoWare decided to take another approach by bringing to the audience the Electronic System Virtualization customer experience. First through announcement: last week we announced that NXP Successfully Deploys Integrated CoWare and ARM Cortex Processor-based Solution in its Virtual Prototyping Environment;, and there is more to come; second and probably more important through actual customer presentation at our DAC Booth.
The presentations will include:
Information and registration for these presentations can be found at http://www.coware.com/news/dac09.php
Plan to attend!
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.