Posted by Marc Serughetti on July 25, 2009
When someone talks to you about “systems” what image or word comes to your mind? Well, this is obviously a loaded question and at the end of the day the answer depends on who you are.
Having dealt with people selling hardware development tools to semiconductor companies, I would say that most of the time the first word out of their mouth would be “System-on-a-Chip”. And there is nothing wrong with that. Having also dealt with people selling software development tools, their response would probably be more along the lines of the full hardware board or the electronic product being designed. Finally, having also dealt with large electronic product companies, they would definitively argue that the system is much more than all of the above. An automotive OEM will most likely tell you that the car is the system, a networking company will argue that the system is the network and the multitude of components making it.
So where am I going with this … When we use the word “systems”, it is important for the electronic product industry and its ecosystem to have an open mind. In particular, when it comes to system-level design, we always need to understand the perspective of the audience. System-level design technology such as virtual platforms should not be considered as a hardware development tools, a firmware development tools, a verification environment or a network simulator. True system-level technology will scale beyond a specific engineering task. It will be an infrastructure throughout the electronic product’s life cycle and across the electronic product supply chain.
So what comes to your mind when you talk about “Systems”?
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.