Posted by frank schirrmeister on April 23, 2009
Well, I am in Detroit. First of all, given all the car manufacturers, pedestrians are about 5th class citizens I would guess. I should have guessed from the smirk on the hotel concierge’s face when I asked for walking directions to the convention center, that I really should have taken the shuttle. Well, getting to the convention center was relatively easy. Just go to the Detroit River, illegally pass the police parking lot and you are almost there. Not being killed on the way back by the traffic coming from Canada under the River is a more artful undertaking. Canada? Yeah, my adrenalin levels were up last night when the taxi driver threatened to go into the tunnel leading to Canada, me realizing that I did not have my passport on me. Oh well, I successfully avoided a difficult situation right there.
Today, waking up at 2:30am PDT for my 8:30am EDT presentation at the SAE Congress wasn’t that much fun either. The big news on the radio of GM closing 15 plants for 9 weeks during the summer was not exactly the type of news one wants to hear when attending a congress of automotive engineers …
My presentation in the session on System Level Architecture Design Tools and Methods at the SAE Congress had OK attendance of about 20 engineers. I talked about virtual platforms as a solution for the two basic problems of bug-hunting and software development starting late.
I also went into the different accuracy levels of modeling styles SystemC offers to enable virtual platforms. Finally, I went through the requirements of the different participants in the automotive design chain. The presentation was well received I think and we had interesting discussions afterwards about the best target users for virtual platforms and the challenges to provide the models.
The rest of my morning session and the afternoon session had a bunch of interesting presentations on AUTOSAR data models, what can go wrong in CAN’s timing behavior and several presentations focusing on the early architecture decisions during the development phase. Once again, in automotive I was left somewhat puzzled about the usage of the term system. While I was focusing on Systems on Chip (SoC) and Engine Control Units (ECUs), the term “system” was also used for the complete car including the complete harness or even the mechanical elements.
Automotive is definitely embracing virtual platforms and architecture analysis of different types, but the question of “What’s in a System” remains.
Patrick Sheridan
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.