Posted by frank schirrmeister on April 2, 2009
The second day of the Embedded Systems Conference had some lighter traffic on the show floor … at least from where I looked. The customer interactions I had were pretty high quality though.
During the day Target Compiler presented on application specific instruction processors as part of the EDA track called “Improving Productivity at the HW/SW Interface”.
The highlight of the day was for me the panel we had put together to discuss synergies of the EDA and Embedded Software worlds. Ron Wilson did an excellent job moderating it and we had an audience of about 60 plus some standing audience around the theatre.
Ron kicked of the panel with introducing the panelists Joachim Kunkel (Vice President and General Manager, Solutions Group Synopsys, Inc., Synopsys), Ron Wilson (Executive Editor, EDN), Chris Rowen (Founder and CTO, Tensilica), Tomas Evensen (CTO, Wind River) and Marc Serughetti (VP Marketing, CoWare).. The first question was whether multicore architectures have contributed to the blurring of software and hardware disciplines. Chris Rowen pointed out that multicore architectures contributed heavily to movng complexity into software. This was echoed by Joachim Kunkel, who commented that hardware developers themselves do the same implementation steps but now need to take into account the software to define the right architecture. The most memorable statement came from Mac MacNamara at Cadence, who likened the software hardware worlds as two different sides separated by a river with sharks in it. Figuring out how to do hardware software developments requires the different camps to come to the other side and certainly the sharks in-between are trying to bite off feet and other important parts 🙂 Tom Evensen also agreed and pointed out how different application domains adopt these changes faster and have had to re-architect the software to support multicore.
Other questions on the panel ranked around whether the technology trend is stronger towards generic processors or application specific hardware engines, how virtualization effects the hardware software trends, how the ROI of hardware and software investments can be kept up and whether there will be system languages.
Overall this was an informative and entertaining panel. It sounds like the two domains are moving closer but nobody is taking over anybody anytime soon.
The show is open one more day … so visit us here in the San Jose Convention Center. See you there!
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.