Posted by frank schirrmeister on March 13, 2009
It’s the small things in life … there are these moments when out of the blue you get an email and it makes the investment into a recent piece of work instantly worthwhile. In my monthly column at Electronic Design called “Systems to Silicon” my most recent entry asks the question: “Is System-level Design About Discipline?”.
In brief, I am making the point that a “think first implement later” approach is so intuitive and we do learn this in life all the time, but when it comes to actual development projects we are just ignoring the things we learned, think a little bit and then just dive into implementation.
In using Colonel Jessup, Jack Nicholson’s character in “A Few Good Men”, who yells that “we can’t handle the truth”, I cite a couple of examples that system-level design (all the way up to UML) actually works quite well in military projects. So it may turn out to be about discipline after all!
This morning I received a compliment on the article out of the blue from an engineer in thermal engineering. He really liked it, and in his engineering area the same situation holds true. He stated that “the same is true in his experience in the molding of unusual things, with complex interactions of thermal & fluid phenomena on mechanical issues and final product condition (or “quality”).”
Ok, even though it’s Friday, let’s get disciplined then! I am looking forward to more of your comments. The article can be found here.
Patrick Sheridan is responsible for Synopsys' system-level solution for virtual prototyping. In addition to his responsibilities at Synopsys, from 2005 through 2011 he served as the Executive Director of the Open SystemC Initiative (now part of the Accellera Systems Initiative). Mr. Sheridan has 30 years of experience in the marketing and business development of high technology hardware and software products for Silicon Valley companies.
Malte Doerper is responsible for driving the software oriented virtual prototyping business at Synopsys. Today he is based in Mountain View, California. Malte also spent over 7 years in Tokyo, Japan, where he led the customer facing program management practice for the Synopsys system-level products. Malte has over 12 years’ experiences in all aspects of system-level design ranging from research, engineering, product management and business development. Malte joined Synopsys through the CoWare acquisition, before CoWare he worked as researcher at the Institute for Integrated Signal Processing Systems at the Aachen University of Technology, Germany.
Tom De Schutter
Tom De Schutter is responsible for driving the physical prototyping business at Synopsys. He joined Synopsys through the acquisition of CoWare where he was the product marketing manager for transaction-level models. Tom has over 10 years of experience in system-level design through different marketing and engineering roles. Before joining the marketing team he led the transaction-level modeling team at CoWare.