A View from the Top: A Virtual Prototyping Blog

Archive for 2008

 

Hammers, Nails and the Spirits That I Called …

Und sie laufen! Nass und nässer               – And they’re running! Wet and wetter

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Welcome to the System Level Design Blog

Welcome. System Level Design is gaining significant momentum and a community discussing and sharing knowledge about system design is needed. This blog will invite several authors from multiple backgrounds and functions to discuss and comment on system level design.

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On Chameleons, Low Power and the Marketing Power of Copy Editing

I had an epiphany while reading Eric Carle stories to my three year old daughter. And boy is she is smart! She figured out for me at her young age already the power of marketing in positioning high technology. Bottom line: What you read is not always what you will get once you buy it. But we already knew that, didn’t we?

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Software Developer Attitude Issues – “Let’s Just Get on With it!”

Well, who doesn’t believe in coincidence? First, I meet with CriticalBlue’s Skip Hovsmith and we have a interesting discussion about multi core software development practices (or lack thereof) and on the same day I run across Glenn Perry’s article “Art Imitating Life: Hardware Development Imitating Software Development”. It made me think again about which discipline is really ahead in technology and methodology – hardware design or software design? My answer once again is: It depends!

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How Much Money is in Software Automation – Really?

Looking at the design flow from the top, embedded software is a key part of the design flow. Customers I have been talking to vehemently agree. Recent IDC research even suggested a $1B market for “virtualized software development”. But why then is the market for embedded software still about 5 times smaller than the market for hardware electronic design automation? Is it the number of fundamental transformations which happen in hardware compared to seemingly simple compilation in the software world?

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On Behavioral Synthesis … Or … Why Market Fragmentation Causes Issues!

Some of the fruits of the Project Sydney are finally be available with the official announcement of the not so well hidden behavioral synthesis project Cadence ran for a while. The resulting C2S (C to Silicon Compiler) product has been written about by Richard Goering at SCD Source and Ron Wilson at EDN, a more thoughtful analysis on the “Return of the Prodigal Son”, in this case called ESL, has been published in Grant Martin’s Blog.

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Teach your children math … and model based design

Teach your children well, Their father’s hell did slowly go by, And feed them on your dreams The one they picked, the one you’ll know by.

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Bali, Complexity and Abstraction Levels

Happy post 4th of July. Even though I am only a German observer, I did enjoy the fireworks! The last two weeks have been interesting to say the least. After the Freescale Technology Forum I immediately left for a trip San Francisco – Tokyo – Bali – Tokyo – Frankfurt – Hamburg – Berlin – Frankfurt – Tokyo – San Francisco, all in 10 days. Our mid-year sales update took place in Bali (I know, your sympathy is gone by now) and the trip to Germany was to attend my Dad’s 70th birthday. Both events gave me enough opportunity to try to explain in Laymen’s Terms what my job and system-level design is all about. While lost between two buildings in the hotel resort in Bali I had the idea to explain it in hotel terms. Here it goes:

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Hyper-Integration, Multiprocessing and Software Enabling Tomorrowland

During the technical keynote at the Freescale Technology Forum (FTF), Freescale’s CTO Lisa Su (or “Chief Geek” as she called herself) painted a vision of “Tomorrowland”. The “Jetson’s” lifestyle of connectivity and availability of pretty much everything on demand will be enabled by embedded intelligence using “behind the scenes” embedded systems. The key innovations to get us there will be hyper-integration, multiprocessing and software. Lisa Su called for a strong semiconductor and system-level ecosystem as the key enabler, stating that “we all have pieces of the puzzle” and need to collaborate.

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Collaborating to get beyond the chip!

I am at the Freescale Technology Forum (FTF) here in Orlando this week, where we are demonstrating our virtual platform of Freescale’s i.MX31 application processor. Freescale’s CEO Rich Beyer kicked off the conference with a quite impressive display of demos and partnerships with the three themes “Going Green”, “Health and Safety” and “The Net Effect”. It was very clear how system-level aspects are crucial to Freescale’s success and in many instances that knowledge is shared between Freescale and key partners. Rich Beyer made it clear that software is just as important to their success as is the chip itself.

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