Posted by Eric Huang on June 28, 2012
In the past 4 weeks, we’ve explored
Part 1: Intro to NAND
The Wrong Question
I’ve intentionally asked the wrong question. The question is NOT, does your NAND require USB 3.0.
The question is: Does your market require performance?
Is speed required to:
I think the answer is Yes for all 3.
I break any market into 3 Tiers per the following table focusing only on Smart Phones
I’ve only listed those 3 phones/phone makers because
In Tier 1
Performance relates to the
Features relate to
To some degree, all of these features depend on the speed of the NAND storage.
If you have slow NAND, it will take longer for applications to load.
(Yes there are plenty of other dependencies as well, like the speed of the graphics processor, the CPU, other tasks…)
If you are in Tier 1, you need to have USB 3.0.
If you are a leader in Tier 2 and want to move to Tier 1, you need USB 3.0 now, because your products will start shipping in volume in 2014.
If you are a leader in Tier 2, and want to keep your market share, you need to seriously consider USB 3.0 to maintain your learn
If you are not the leader in Tier 2 and you want to be a leader, you need to move now.
If you are not the leader in Tier 2 and 3 and just want volume that is good enough, you may not need USB 3.0. This is because ever
Tier 3 exists in two ways. Either companies that start late, very late with mature technologies after they have been out for many years, and make products like the USB 2.0 Flash Drives you can buy for less than $5.
Also there are the Tier 2 companies that take existing products that have shipped for a few years, and drive the cost of these down. The sub $5, the cheapest products will not use USB 3.0 for at least another 1 year, but you can find many USB 3.0 flash drives at less that $20, but these will not perform at the levels of a Lexar Triton flash drive (tested here as the fastest USB flash drive for the money). The NAND in cheap drives support faster than USB 2.0 speeds by 2x or 3x, but not the 5x we see with the Lexar.
Most segments need USB 3.0. Ivy Bridge sets the standard for PCs leading to ultrabooks and all Macbooks adopting USB 3.0 in the PC space.
In the SmartPhone Tablet Market
and Tier 2 companies need to move for 2014 products.
You need to include USB 3.0 now to compete in 2 years.
Or you will die. (Well, not you, your company. And maybe not your company, but maybe just.. never mind). Adopt USB 3.0 and you won’t have any problems
I received 2 comments recently.
The first, more positive comment (as paraphased by me
It really shows in your blog, the research you do.
It’s possible this was a false compliment, but I think it was genuine because the commenter had nothing to gain by saying it. (I’m not sure he even likes me).
The second comment was/is more entertaining. I received this on a YouTube video commet.
You (Eric) are an idiot if you believe Smart Phones will replace mid-level cameras.
Which is a great comment because:
Send this to your friends and enemies please. Please please please.
I’m going on Vacation now.