Posted by Eric Huang on May 14, 2008
Listening to the WebbAlert Video Podcast last week I learned that people that read less news papers, are actually reading less on the internet too.
The following study estimates that readers only read 18-28% of the text on a webpage: http://www.useit.com/alertbox/percent-text-read.html
A different study says that once committed, a reader will read an average of 77% of the words based on eyetracking: http://eyetrack.poynter.org/keys_01.html People like graphs and pictures and figures and stuff.
Basically, readers are choosy, really choosy with what they read, but if they commit to a subject, they will read most of it.
Expect every word my blog to be scintillating from now on.
More analysis can be found here: http://www.searchwritten.com/content/web-writing-less-more-or-maybe-not