The Standards Game


Standards Activities at the 48th DAC

The 48th Design Automation Conference is almost here. Again, there will be several activities of interest for both those of you who want to learn about standards and those who regularly play the standards game.

Standards are very important to EDA and semiconductor design industry. For 12th year, Synopsys is organizing The Standards Booth (#3328) at DAC where you will find Synopsys along with its partners demonstrating interoperable flows using industry standards. The four pods represent widely used standards from Accellera, IEEE, OSCI, IPL, and IEEE-ISTO. The Standards Booth will be located right next to Synopsys main booth, so it will be easy to find.

The Standards Booth DAC 2010

Of course, it won’t be only standards and interoperability talk in The Standards Booth. We’ll make this a lot of fun with “Prize Frenzy” where every half hour we’ll have a drawing for an iPod Nano. A different color iPod Nano every day. That’s a lot of Nanos. (Or is it Nanoes?) To win one of them, come to the booth and collect your game card. Visit all four pods in the booth, fill out a short questionnaire (really short), and you are on your way to all the excitement of the prize drawing – every half hour, enter as many times as you wish. How cool is that?

On Wednesday morning, come to Marriott (Marina Ballroom F) and attend Synopsys’ Interoperability Breakfast: “On Safari with Custom Design Interoperability & Interconnect Modeling Standards.” Listen to leading users talk about their experience with use of interoperable PDKs (iPDKs) and Interconnect Technology Format (ITF). We’ll also announce the recipient of this year’s Tenzing Norgay Interoperability Achievement Award.

I will be right next door, in Synopsys’ main booth, if you’d like to stop by and say hello. We’ll have “Meet the Bloggers” periodically in the Conversation Central area – left front corner as you face the booth.

To get you in the mood for The Standards Booth, listen to the theme song from the first ever Standards Booth, “My Flow’s in Jeopardy”.

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