The Standards Game

Archive for 2011

 

­­Standards – why do we do it? (Part 4 of 4)

A final aspect on why Synopsys participates heavily in technical industry standards is one that is often missed (or dismissed): Standards enable innovation. Many people confuse standardization with stifling innovation because standards provide precise specifications. They mistakenly believe that once a standard is defined (and most importantly, accepted) in the industry, all other alternatives are […]

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Standards–why do we do it? (Part 3)

In addition to growing the market (part 1 of this series) and establishing and maintaining technology leadership (part 2), standards promote the discovery of complete solutions in collaboration with key industry players. These collaborative solutions benefit customers, of course, by providing the best overall result which is developed as broadly as possible. Perhaps less obvious […]

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Posted in 1. Life in the Standards Lane | 2 Comments »

 

Standards–why do we do it? (Part 2)

Technology leadership is a multi-faceted undertaking – one that requires continuous effort in several areas. One of these important areas is technical standards. It may or may not come as a surprise, but cooperating on and contributing to industry standards activities can further a company’s technical leadership. At my company, we collaborate with a wide […]

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Standards–why do we do it?

An analogy of “three big dogs hovering over a bowl of dog food” has been used to explain the business challenges of the EDA industry. This oft-cited quote is attributed to Cadence’s founder and first CEO, Mr. Joe Costello, debating how EDA had become a fixed-pie industry on a panel at DAC in 1995. For […]

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The Standards Game returns

After a long summer break and time for a blogging platform upgrade, The Standards Game is back in action. My blog may have had a quiet period, but the world of standards kept on turning. It’s hard to believe that Fall is here already and so many interesting events took place during The Standards Game’s […]

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Posted in 1. Life in the Standards Lane | 4 Comments »

 

The Standards Game takes a summer vacation

It’s been never-ending excitement in the standards game since September 2007 when this blog began. After nearly 4 years, it’s time for a short vacation from blogging. I’m certainly not leaving the standards arena. Instead, I’ll likely be doing even more with the IEEE Standards Association. I’m also starting to work with people who are […]

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Posted in 1. Life in the Standards Lane, 7. just me | 4 Comments »

 

Conversation Central lineup and other 48th DAC activities

We have a great lineup of guests for you on Conversation Central at the 48th Design Automation Conference. Join us in the audience in the front of Synopsys’ main booth to see the shows and talk with the guests. If you’re not at DAC, you can watch the video sessions live-streamed to our Facebook page. […]

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Standards Activities at the 48th DAC

The 48th Design Automation Conference is almost here. Again, there will be several activities of interest for both those of you who want to learn about standards and those who regularly play the standards game. Standards are very important to EDA and semiconductor design industry. For 12th year, Synopsys is organizing The Standards Booth (#3328) […]

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Establishing a new standard–the #SemiEDA hashtag

I’m not sure what evolves faster, semiconductor technology or social media. One thing is certain – they both change quite rapidly. In the Electronic Design Automation industry, Twitter has caught on over the past two years or so. (Moore’s Law-ish?) One of the most valuable aspects of Twitter is that millions of people are constantly […]

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Tweeting about standards–the old-fashioned way

Two of my (many) passions are Twitter and standards. Recently, I completed a fun project that combined both. But in an old-fashioned way. The publisher of the THINKaha book series encouraged me to write a book for their “#XYZ tweet” collection. Each of these short books contain 140 bite-sized ideas on a topic that lets […]

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Posted in 1. Life in the Standards Lane, 6. The 10 Commandments, 7. just me | 2 Comments »