The Listening Post


How LinkedIn Helps Engineers

LinkedIn is the most adopted and respected social networking site in the engineering community. There are many professional advantages to using LinkedIn.  Below are several education slides that we created to discuss with engineers how they can benefit from using LinkedIn and take advantage of all that LinkedIn has to offer.

One of the best ways to increase your knowledge about a particular topic, especially one related to your job, is to discuss it with others.  Some engineers have used LinkedIn Groups to create very lively discussion groups on topics that they are interested in. Here are two  groups that serve as good examples: Low Power and Power Management Designs and Design Verification Professionals. To take a deeper look into how to use LinkedIn Groups, checkout the U.S. News article, How to Use LinkedIn Groups to Build Relationships, by Lindsay Olson.

Having a profile on LinkedIn not only allows you to search for jobs, but for jobs to find you. Recruiters use LinkedIn to find candidates for jobs they are trying to fill.

By building your network on LinkedIn and utilizing all of its features, you are in turn creating an online portfolio of your professional experience that can be used to help you land a job.

From monitoring the metrics for our blogs here at Synopsys, we have discovered that the number of views for a particular blog post increases when the post is shared on LinkedIn. For example in the month of June, On the Move, a blog written by Hezi Saar, received over 1,000 views and 36% of those views were referrals from LinkedIn.

LinkedIn has realized the value in giving companies a voice as well. Many companies have groups where customers can discuss their products. Companies can also take advantage of Company Pages. A feature that was recently added allows companies to make updates, as if they too were a person, that shows up in people’s feeds. If you follow companies, you’ll receive their updates in your home feed.

Some people are selective about who they add to their network according to the relationship they have with the person. Others are more open to connecting with anyone.

If you maximize your profile on LinkedIn, you’ll maximize what LinkedIn can do for you, which is to tell other professionals about you.

How do you use LinkedIn? Do you have any questions? We would love to hear from you! Please leave your comments below.

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