On The Move


It’s a Mobile World


We have smartphones, now we also have tablets so what’s next? Are there any new mobile device categories that need to be invented? Or is it more capabilities and more performance for the existing mobile devices?
I think the answer is Yes and Yes.

Here’s a diagram I want to share with you that shows the mobile data traffic expected for each device category, at least those that are known today (Source Cisco VNI Mobile 2011):

1 Exabytes = 10^18 bytes

The diagram shows that ‘traditional’ computing platforms such as laptops and netbooks are still the main driver for mobile data traffic. However take a look at 2011 and compare with 2015 so you see how much content smartphones (only) will have access to. In my humble opinion, the estimates for tablets are somewhat pessimistic and I think data services geared towards tablets will be more popular than today and enable more content consumption on the go but we shall see.

About new device categories: there will definitely be hybrid products that may increase total market size such as medium size tablet (or a large smartphone), handheld gaming device which can operate also as tablet (there are already smartphone with gaming capabilities) and more application specific tablets, add-on or gadgets oriented towards professional segments to answer their needs (medical, automotive for example). The mobile devices will connect with each other to transfer data wirelessly or over the cloud and we will see features originated from mobile electronics popping up in other non-mobile electronics such as TV, cars and even home appliances. And we didn’t even start talking about wearable electronics with flexible displays. Bottom line, we will have more mobile devices per person, per purpose, connected to other devices wirelessly to enable functions we want.
I’ll keep my idea of the next revolutionary mobile product for a later post. 🙂

Back to our diagram and what we can learn from it. The mobile data traffic increase expected for the mobile devices shown in this diagram represents the need for faster chip to chip data transfer, faster read/storage data in memory, high resolution displays and cameras to enable and utilize the 4G data traffic consumption. The mobile device of the future need significantly higher performance interfaces, with more throughput and scalability that will allow an existing platform to be used with higher speed components when they become available or target different market segments. All of these capabilities should be packaged together in a cost effective solution that meets the design targets of leakage and operating power, number of pads and EMI noise.

At the Mobile World Congress next week in Barcelona I’ll be presenting a paper discussing ‘how to build low power modular mobile architecture’ at the MIPI Alliance booth (Hall 7, Stand 7H11). Swing by the booth on Tuesday Feb 28th at 1pm to see me and throw tomatoes or cheer. Follow this link for more details about MIPI alliance presence there will be other interesting presentations and new specifications MIPI alliance is planning to roll out according to this page so it will be interesting.

I will be glad to meet and chat with you, so hope to see you there.

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