On The Move


Estimates & Predictions: Smartphone Market share

In my last blog post I covered Smartphone growth and referred to the inflection point in the Smartphone market where Nokia lost its #1 spot to Apple.
Moreover, Samsung took the #2 position showing 56% growth from last quarter (Q1 ’11) and leaving Nokia to the #3 spot.
Here’s more color on this topic illustrated in a graph based on information provided by IHS iSuppli (Aug, 2011). The graph shows market share estimates for the past quarters and also compares to Q2 of last year to show trends.

I noticed that the ‘others’ category is expanding from 10% last year to > 20% market share this year, this can be contributed to more success of smaller as well as local players that are able to innovate.
Take a look at Motorola at the #6 position with 7% growth from sequential quarter, as it will be interesting to see where the recent Google acquisition will take it in the quarters (and years) to come.
I think it is safe to assume that Google will grab market share in the long run but it won’t happen overnight. I don’t believe RIM will continue its decline much longer and it’s a matter of time until it turns it around and take more market share. M&A activity could shuffle the cards in this volatile market, with Microsoft on the sideline it will be (and it is) interesting to watch.

Let me know what your prediction is, as we will be visiting these numbers every quarter.

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