Analog Simulation Insights


Passing the Baton

Hey there!

Wanted to sound out a note of thanks to Helene who had been an avid blogger on everything “AMS”. I have now taken over the baton if you will, from Helene. Big shoes to fill for sure!

A bit about myself – I have an eclectic background. I started out in the semiconductor industry back in 1999 as a memory circuit designer. I designed circuits for SRAMs, DRAMs and other types of memories. Can’t imagine that 180nm and 130nm CMOS were state-of-the-art back then. Time flies!

Fast forward a few years and I moved into AMS circuit design. It is probably going to sound clichéd, but I was attracted to the AMS world because the problems were challenging, requiring a high degree of analytical rigor and creativity. It was truly a blend of Art & Science. I did AMS design for 12 years, the bulk of which was at AMD.  I was fortunate to have had the opportunity to work on a wide variety of AMS IP including temperature sensors, reference generators, voltage regulators, DDR transceivers, and finally the “mother” of all AMS IPs- PLLs.

And then I embarked on a different journey in my career. Having solved granular problems as an AMS designer, I moved to solving problems of a different kind- problems that were broad in scope and impact, and a lot more ambiguous. Thus my foray into high technology product strategy and operations at PwC – a top tier management consulting firm. At PwC, I helped various large technology companies in their strategic and operational transformation initiatives.  And I had the opportunity to expand my project/skill portfolio to include software and systems.

After a 2-year stint in consulting, I returned to the industry and this time I chose EDA. Why EDA? Why Synopsys?

  • EDA is at the convergence of semiconductors and software (where I wanted to be!)
  • EDA is a key enabler of semiconductor innovation, and thus impacts everyone, everything, everywhere, every day
  • Synopsys is #1!

During my years as a designer, I had been a consumer of EDA solutions (primarily from Synopsys) and had worked closely with EDA vendors to improve tool accuracy and performance. Now I work for the “vendor” and am hoping to leverage my design experience to help achieve, essentially the same objectives. My blogs will reflect my diverse interests/experiences and thus will focus on a healthy mix of core AMS design and simulation topics, key AMS industry events, and broader semiconductor technology related topics.

In the next few posts, I intend to share details about new AMS webinars and the recently concluded Austin SNUG event (Sep’29). The event was quite the success with good attendance, great customer presentations, and cool Synopsys tutorials!

Stay tuned!

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