Posted by mike demler on February 3, 2009
If you are reading this, you may have had thoughts on blogging yourself, or perhaps you already are a blogger. One of the most valuable lessons that I have learned from writing a blog is how it can be be used for creating and publicizing my personal “brand”. Personal branding is a way to demonstrate the unique expertise and value that you can provide, to potential employers as well as to colleagues in your profession.
I was first introduced to the topic of personal branding in an article for which I was interviewed by EDN magazine; Life after layoffs: How to move forward after a job loss. Since then I have been asked to share my experience as a blogger with others, most recently at a career networking group hosted by Right Management here in Silicon Valley. My “Top 10 ways to attract subscribers to your blog” may be helpful to you in developing your own personal brand through blogging. You can view the slide show of my presentation here: Developing Your Personal Brand Through Blogging.