Posted by mike demler on June 3, 2008
Well… at least that is what the folks over at Gary Smith EDA are proposing. They have apparently been doing a survey of EDA startups asking the question “Is 2008 the year for Analog/Mixed-Signal?”. I would much rather ask you, my readers, what do you think? Personally, I’ve never seen a business plan that didn’t inflate the size of the startup’s target market… but maybe that’s just me.
Anything that highlights analog and mixed-signal design and verification issues is a good thing as far as I am concerned. But, if you have read some of my previous posts you know that I strongly disagree with this statement at GSEDA: The industry is lagging as it deals with “your grandfather’s analog design process“. (See … Because digital design is so easy!, More on analog synthesis and the non-cognescenti, and Analog design is NOT black magic… but it is VERY hard for some of my thoughts on that one).
Once again the problem is that the underlying assumption is wrong, and it comes from mistakenly comparing analog to digital when it comes to design implementation (i.e. Design Compiler or “synthesis”). The goal of AMS EDA tools should be to make analog designers more productive, not to make analog look like digital. So let’s talk about what the bottlenecks are in AMS design and verification, not what the digital world does. After all, digital is now forced to find ways to address analog behavior that is dominating their designs; multiple-power domains, leakage, variability, power-management, etc. As we all know… The World is Analog.
In this same vein, I have more DAC AMS events to tell you about. Grandfather’s (and grandmothers) are welcome, but I have to warn you that this is going to be all about lots of NEW stuff for AMS design and verification. No AARP card required.
To see the latest in analog implementation from Synopsys, registration is now open for our Custom Design Solution Preview at DAC. Go to the registration page here to signup for a demo: Register for Demos. This demonstration will preview our new custom IC design solution built on OpenAccess.
If 2008 is the year for analog and mixed-signal, then you should definitely come see me and my colleagues at DAC. We have exciting developments to talk about, and DAC is a great opportunity to hear from you in person. We are repeating our successful “Meet the Bloggers” event that we did at SNUG back in March. Here is the schedule to come see us in our Booth 1349:
|Mon, June 9||Navraj||Mike||Janick||Meni||Frank|
|Tues, June 10||Navraj||Meni||Frank||Janick||Mike|
|Wed, June 11||Navraj||N/A||Janick||Frank||Mike|
Our AMS Verification Breakfast is filling up, so I encourage you to register now, since seating is limited. I have seen a preview of our panelist’s presentations, and I can assure you that the content and variety of opinions on the challenges of AMS verification will provide for a very interesting discussion.
Here is a summary of other AMS events at DAC:
Raiders of the Locked Art: Opening the Treasure with Interoperable PDKs
7:30am – 9:30am, Wednesday, June 11th. Marriott Hotel, Marquis Ballroom
IPL Lunch Workshop
Interoperable PDK Libraries: “The proof is in the pudding!”
12:00pm – 1:30pm, Monday, June 9th. Anaheim Convention Center, Ballroom D
Register for Demos:
Looking forward to talking with you in Anaheim. Come by and say hello.