I started working on USB in 1995, starting with the world’s first BIOS that supported USB Keyboards and Mice while at Award Software. After a departure into embedded systems software for real-time operating systems, I returned to USB IP cores and software at inSilicon, one of the leading suppliers of USB IP. In 2002, inSilicon was acquired by Synopsys and I’ve been here since. I also served as Chairman of the USB On-The-Go Working Group for the USB Implementers Forum from 2004-2006. AppleOS only on USB
Posted by Eric Huang on 31st October 2010
Apple announced the MacBook Air and the only way to install programs is either via the Internet or USB. Of course, if the OS fails, and you have no internet, you have to use USB.
So Apple ships a USB Flash Drive that re-installs your software to factory condition.
How does Apple get away with no Optical Drive (no DVD, no Blu-Rays)
1) Apple set the standard with iTunes and downloadable Apps. – The only way to install this software to the iPhone, iPad, and iPod is over the internet.�
2) Apple saves power – No optical drive, no spinning/moving parts.
3) Apple saves space – Obvious, I know.
4) Apple saves cost – No optical drive.
At the system level, Apple save enough to include a flash drive, instead of a cheaper DVD disc because Apple doesn’t have to pay for or deal with cost/problems of adding an optical drive.
Buyers can (of course) buy a separate USB DVD or BluRay drive, or reuse an old one. So it actually lowers their overall cost of ownership over the long term. They can share or reuse these components.
Apple enters top 5 Handset makers
This is significant because it means that more and more people buy SmartPhone which are more expense, provide more functions, and provide a platform for everyone to sell more stuff.
IDC Q3 data
| Top five mobile phone vendors, shipments, and market share (units in millions) | ||||||||||
| Vendor | Q310 unit shipments | Q310 market share | Q309 unit shipments | Q309 market share | Year-over-year change | |||||
| Nokia | 110.4 | 32.4% | 108.5 | 36.5% | 1.8% | |||||
| Samsung | 71.4 | 21% | 60.2 | 20.3% | 18.6% | |||||
| LG Electronics | 28.4 | 8.3% | 31.6 | 10.6% | -10.1% | |||||
| Apple | 14.1 | 4.1% | 7.4 | 2.5% | 90.5% | |||||
| RIM | 12.4 | 3.6% | 8.5 | 2.9% | 45.9% | |||||
| Others | 103.8 | 30.5% | 80.9 | 27.2% | 28.3% | |||||
| Total | 340.5 | 100% | 297.1 | 100% | 14.6% | |||||
Strategy Analytics Q3 data
| Global handset vendor shipments and market share (units in millions) | ||||||||||
| Vendor | Q309 | Q210 | Q310 | |||||||
| Nokia | 108.5 | 111.1 | 110.4 | |||||||
| Samsung | 60.2 | 63.8 | 71.4 | |||||||
| LG | 31.6 | 30.6 | 28.4 | |||||||
| Apple | 7.4 | 8.4 | 14.1 | |||||||
| RIM | 8.5 | 11.2 | 12.4 | |||||||
| Others | 74.4 | 85.4 | 90.3 | |||||||
| Total | 290.6 | 310.5 | 327 | |||||||
| Global handset vendor market share | Q309 | Q210 | Q310 | |||||||
| Nokia | 37.3% | 35.8% | 33.8% | |||||||
| Samsung | 20.7% | 20.5% | 21.8% | |||||||
| LG | 10.9% | 9.9% | 8.7% | |||||||
| Apple | 2.5% | 2.7% | 4.3% | |||||||
| RIM | 2.9% | 3.6% | 3.8% | |||||||
| Others | 25.6% | 27.5% | 27.6% | |||||||
| Total | 100% | 100% | 100% | |||||||
| Total growth year-over-year | -4.3% | 13.7% | 12.5% | |||||||
The data above is from my source is at at EDN, here
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