I’m constantly asked: "Will Thunderbolt replace USB 3.0?"

Thunderbolt and USB 3.0 will co-exist & live long, fruitful lives

As reported previously, Apple filed and recieved a patent for a new iPhone or iPad connector which looks  like a Thunderbolt connection. You can see in the picture that it includes connections for USB 3.0 and dual port Displayport.

Apple received the patent in April 2011.  Since it takes at least 3 years to get a patent, we can guess that Apple has known since at least 2008 (probably 2007), it would support USB 3.0.

Apple may or may not have had knowledge of Thunderbolt in 2007.  I can see a world (in 2007) where Apple knew it would want it’s iPad tablet to drive a bigger monitor through DisplayPort.  That could be the original reason for dual DisplayPort and not Thunderbolt.  I can only guess.

Where am I going with this?

1. Apple uses the PCs chips found in most PCs
2. Most PCs will move to Ivy Bridge
3. Ivy Bridge will be found in most PCs
4. Future Apple PCs will likely use Ivy Bridge
5. Ivy Bridge has USB 3.0
6. It’s highly likely Apple will support USB 3.0
7. Apple patents indicate they’ve planned all along to support USB 3.0

So if you are still with me, Apple will definitely support USB 3.0

Back to the question

Will Thunderbolt overtake USB 3.0?

Pros:

1. Faster than USB 3.0 today
2. Proven
3. On every Apple mobile PC

Cons:

1. Closed Standard restricts the ability to integrate.
2. Only one company provides discrete chips

The one way Thunderbolt could overtake USB 3.0 is if Thunderbolt opens up as a standard.

USB 3.0 will have more than 100 design starts for SoC integration

The USB-IF has something like 4000 members. By the end of this year, there will be about 200 different USB 3.0 Design starts.  Thats lots of people innovating products around USB.

Thunderbolt is closed.  It will stay closed.  This video explains why:

So the Innovator that designed Thunderbolt makes money from customers like Apple, Acer, and Lenovo that ship Thunderbolt.  Big piles of money.  People that need/want Thunderbolt pay for Thunderbolt.

The innovator promotes USB 3.0 for mainstream ease of use.  Consumers are happy.

Thunderbolt closed.  USB open.

Everyone is happy.

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I dare you.

Apparently we’ve sold a bunch of DDR.

There was cake.

I ate 2 pieces.

Eric’s Kindle Fire

I opened my Kindle Fire today (upon returning from Asia).
I’m pleased but underwhelmed.

First Impressions:

1) Great Screen
2) Heavier than Kindle 3rd Generation, much heavier than iPod
3) Fast Browsing
4) Interface as responsive as the iPad
5) I have no content (except for lots of books with talking animals in those books).

But, I can stream video from Amazon Prime, so that is a bonus. I can now cancel my Netflix account completely after 4 years, despite a tiny selection of streaming videos.

I can also borrow 1 book a month from Amazon’s lending library as long as I pay for Amazon Prime.

Still it isn’t an iPad, or an iPod or an iPhone.

For $200 it’s a great deal for anyone looking for a tablet for e-mail and light surfing and buying lots of stuff on Amazon.

It has a larger screen than the iPod at $200, but you won’t go running with a Kindle Fire strapped to your arm either. 

One thing the Kindle Fire does not do is Text-To-Speech.  So, I guess Amazon doesn’t really love me. (Yes I’m still mining original Kindle review because it’s the one people have most commented on or e-mailed me about.) You can read how free donuts go together with Kindles here.

Formatting blogs – We switched our website around. We were continually getting hacked.  I have no idea why anyone would hack my lousy blog.  So the formatting on this might really be bad.  If so, I apologize, and applaud your efforts as you read down this page.

International Flights – Kindles and iPads

I noticed lots and lots of people with either Kindles or iPads.  I noticed more people reading on their iPads than I normally do.

I sat next a some poor CEO who got stuck in a middle seat in economy with people like me sitting on the aisle.  She said, "This is going to sound stupid, but I mostly read on my iPad." "I don’t play games," she said.

So I guess the KindleFire gets the Amazon crowd to upgrade to a color screen (and staying up  all night reading because of the active light source keeping their brains awake).

Amazon also grabs the people that stood outside HP (next door to us) to get a TouchPad who actually didn’t stand outside, but want a supported product.

My point is: Apparently, a lot of people read, and they like to read, but this Tablet extends the reach to other people who don’t read, but want a nifty, cheap tablet. (It’s possible that reading and wanting a nifty tablet are not mutually exclusive as well)

Yes, I know, if you’ve followed the Kindle Fire launch at all this isn’t new.  I have to say, I’m a bit underwhelmed at the moment, but after I transfer some legal video content from my Tivo to my Kindle Fire, I might feel better.

(Late Note: I found that I have a digital copy of “The Dark Knight” in the Amazon Cloud, so I’m listening to that while I finish this entry. In just 5 seconds it had enough downloaded to start playing the movie).

The thing that I like about the iPad 2, is that when I buy a video or app, it automatically downloads to my desktop, and I can sync the content with all my other devices quickly.  I can’t do that with my Kindle, and I’m not planning on re-buying content, so I might end up buying another iPad rather than 2 more Kindles.  I don’t know yet.

40+ Designs, 30+ Customers for USB 3.0 digital IP and PHYs

I’m really proud of our R&D and Support teams who built and supported tape-outs of real products in real chips at real customers like DisplayLink and Realtek.

I should point out the 40+ design wins are for actual ASICs that have already started, or have finished, and not just FPGA prototypes.  Corporate strictly regulates formal announcements, so we provide the most accurate data we have. We count real USB 3.0 products.

Here’s a video from DisplayLink explaining why they buy IP from suppliers that have lots of customers.

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Eric’s Kindle Fire

I opened my Kindle Fire today (upon returning from Asia).
I’m pleased but underwhelmed.

First Impressions:

1) Great Screen
2) Heavier than Kindle 3rd Generation, much heavier than iPod
3) Fast Browsing
4) Interface as responsive as the iPad
5) I have no content (except for lots of books with talking animals in those books).

But, I can stream video from Amazon Prime, so that is a bonus. I can now cancel my Netflix account completely after 4 years, despite a tiny selection of streaming videos.

I can also borrow 1 book a month from Amazon’s lending library as long as I pay for Amazon Prime.

Still it isn’t an iPad, or an iPod or an iPhone.

For $200 it’s a great deal for anyone looking for a tablet for e-mail and light surfing and buying lots of stuff on Amazon.

It has a larger screen than the iPod at $200, but you won’t go running with a Kindle Fire strapped to your arm either. 

One thing the Kindle Fire does not do is Text-To-Speech.  So, I guess Amazon doesn’t really love me. (Yes I’m still mining original Kindle review because it’s the one people have most commented on or e-mailed me about.) You can read how free donuts go together with Kindles here.

Formatting blogs – We switched our website around. We were continually getting hacked.  I have no idea why anyone would hack my lousy blog.  So the formatting on this might really be bad.  If so, I apologize, and applaud your efforts as you read down this page.

International Flights – Kindles and iPads

I noticed lots and lots of people with either Kindles or iPads.  I noticed more people reading on their iPads than I normally do.

I sat next a some poor CEO who got stuck in a middle seat in economy with people like me sitting on the aisle.  She said, "This is going to sound stupid, but I mostly read on my iPad." "I don’t play games," she said.

So I guess the KindleFire gets the Amazon crowd to upgrade to a color screen (and staying up  all night reading because of the active light source keeping their brains awake).

Amazon also grabs the people that stood outside HP (next door to us) to get a TouchPad who actually didn’t stand outside, but want a supported product.

My point is: Apparently, a lot of people read, and they like to read, but this Tablet extends the reach to other people who don’t read, but want a nifty, cheap tablet. (It’s possible that reading and wanting a nifty tablet are not mutually exclusive as well)

Yes, I know, if you’ve followed the Kindle Fire launch at all this isn’t new.  I have to say, I’m a bit underwhelmed at the moment, but after I transfer some legal video content from my Tivo to my Kindle Fire, I might feel better.

(Late Note: I found that I have a digital copy of “The Dark Knight” in the Amazon Cloud, so I’m listening to that while I finish this entry. In just 5 seconds it had enough downloaded to start playing the movie).

The thing that I like about the iPad 2, is that when I buy a video or app, it automatically downloads to my desktop, and I can sync the content with all my other devices quickly.  I can’t do that with my Kindle, and I’m not planning on re-buying content, so I might end up buying another iPad rather than 2 more Kindles.  I don’t know yet.

40+ Designs, 30+ Customers for USB 3.0 digital IP and PHYs

I’m really proud of our R&D and Support teams who built and supported tape-outs of real products in real chips at real customers like DisplayLink and Realtek.

I should point out the 40+ design wins are for actual ASICs that have already started, or have finished, and not just FPGA prototypes.  Corporate strictly regulates formal announcements, so we provide the most accurate data we have. We count real USB 3.0 products.

Here’s a video from DisplayLink explaining why they buy IP from suppliers that have lots of customers.

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I’m still trying to figure out how you subscribe your enemies automatically. I think that might be considered bad, but they are your enemies, so why do you care?

I’M HITTING “PUBLISH” NOW AND HOPING THIS GETS TO THE INTERNET.

Occasionally, we have donuts in the office.  They magically appear.

I eat the tops off 2 chocolate donuts, then throw away the bottoms.  It’s my way of “Cutting back”

I will come back to the donuts in just a moment.

My Kindle, My Son

I received my Kindle yesterday at  6:42pm. I handed it my son, and left for a 2 hour meeting.

When I came back at 8:17pm, he was reading it.

My son informed me, “The 3G is fine, I can buy books that way.”

Apparently he had bought some while I was away.

- The Kindle allows you to buy books over 3G “forever” without WiFi.

I spent 2 min setting up the WiFi, 5 min finding books with my son.  We found 3 Mark Twain books, and 2 books on King Arthur that were free.

It turns out that lots of books, classic books are available for free on the Internet in PDF or for the Kindle, Nook, any eReader…  Totally free.

(Also plenty of romance novels also).

I had to tear the Kindle out of my son’s hands at 10:12pm.

My Kindle, My Mom

When I was small, my mom read to me every night.

I’m sure if your mom loved you she would have read to you.

Well, it turns out the Kindle can now replace your Mom.  It will read to you out loud.

It’s not awesome, not like a voice actor or radio or HAL from 2001, but it’s okay. 

Video demonstration at the end of this blog (read the rest of my blog first, please)

My Kindle and USB

I charged my Kindle via USB to my computer. The Kindle shows up as a Mass Storage device, like a flash drive.

My Kindle, My Donuts

So as I walked by the donuts this morning I thought:

”If I eat enough of these donuts, I don’t need to eat lunch and I can save my money to buy more books to read on my Kindle”

My Thanks

To my Readers, Readership was way up for August, a tough month since Europe and Japan are on vacation, so that made it exceptional.

Given the amount of time I spend on this each week, (Yes, hard to believe) your readership is important to me.

There are thousands of you (yes, also hard to believe) so keep forwarding to your friends and enemies.

Thanks to my mom for reading to me. I’m sure your mom loved you too, even if she didn’t read to you.

And thanks to Preston Hunt for encouraging me on the Kindle. 

I’m definitely buying at least 1 more for My Son

Who I love but don’t read to.

That’s what his Kindle is for…

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Demonstration of the Video Text to Speech on YouTube

As I visit Amazon EVERY day for a few minutes, I look for books.  Digital Books.  Which means that more of the money I make goes to Digital IP.

I’m looking for good books, that NEVER go on sale in the digital world (as far as I can tell).  So I’m paying full price.  Maybe $7.99 or $9.99 or $12.99 (USD).  This seems crazy since I can get used paperbacks shipped to me for about $5.

So I look around and I find lots of 0.99 books.  Yes, $1 books. Self-publishers now can write anything they want, and publish it on Amazon.  You will find that some of them are poorly edited with spelling mistakes or repeated words, or something spell-check didn’t quite get right.

iPad, iPod Frustrations

Okay, so the big frustration I have with the iPad / iPod is this:

There isn’t enough memory in my iPad (and iPod)

Yes, I bought the 64GB version

Yes, it fits all my music. But after the Music I have:

1. 3 (legal) movies
2. 12 (legal) episodes of TV shows
3. 50 Apps
4. about 400 photos
5. I have no more space.

   I would pay extra for 128 GB iPad.  I really would.  How hard could it be?  The iCloud will not solve this problem for me.

Obviously, I need USB 3.0 on the iPad for faster Syncing.  In fact, I really, really could have used it yesterday as I backed up and updated 3 iPod/Pads to the latest Apple iOS firmware over 2 HOURS.

USB 2.0 Sucks.

Apple on Airplanes

You may remember that last summer, a VP I talked to said that 3 out of 4 people in business class had an iPad.

Still, walking down the aisle of any airplane, you will see 2-6 Apple devices in every row, in Economy seating, including, an iPhone, iPad, or iPod.  This isn’t representative of the world, just those privileged enough to fly, and spend money on Apps, Music, and maybe even books.

Considering the Kindle

Many of you may be experts already, so ignore this if you know everything and skip to the Amusing Anecdote

I’m considering buying Kindle because:

1. It’s lightweight (less than 8 ounces)
2. It uses E-Ink (easier on the eyes)
3. Cheaper than an iPod/iPad

A Kindle can only read Amazon Kindle books (and PDFs).  You can e-mail PDFs to yourself for reading on the Kindle.

The cheapest unit is $119 with WiFi.  A 3G+WiFi unit is $139.

The 3G lets me download books anywhere I can be on the Sprint network without a Phone Plan. (maybe internationally too, I’m not sure).  This is a big bonus for getting the Wall Street Journal or your favorite paper anywhere.  That alone is worth it to many people.  You can get this on your iPad also with WiFi and a data plan.  So the Kindle is cheaper by $500 a year because it requires no data plan.

A graphic below shows the pricing so that I have something other than Text in the Blog Entry.

Amusing Anecdote

I was going to put an Amusing Anecdote about my children here, but I’m going to save that for my upcoming Novel.

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So that I don’t have to re-name this blog “To Apple or Not to Apple.” Here’s my really surprisingly, super positive experience at the Microsoft Store in the Mall of America.  

USB 3.0 in Laptops

After being greeted by several people, in brightly colored T-Shirts, I asked a one person, “Where are the USB 3.0 PCs?”  The Microsoft Genius, Neda (pictured right).

Neda immediately rattled off about 4 laptop PCs that had USB 3.0, including 2 Sony’s and 2 Dell’s.  She told me that you could identify the USB 3.0 ports as “blue” except for one that was “black” but labeled as SS.  Then, Neda showed me the models and the ports.  Neda also told me that the most of the new.

Windows 7 Phone

I asked about the Windows Phone, and she said, “Oh yes, the WIndows 7 Phone?  Right over here.  She showed up and demonstrated 4 models, 3 were HTC, and the one she’s holding up is the first model available on Verizon.

I’d like to note that the “tiles” (really just big icons, visible on the phone above) responded quickly to the touch, and switching between screens was quite fast.  I might even say transitions were faster than on the iPad 2 or iPod Touch 4.

Market Observation, I’m making some assumptions here, but if the APIs are the same for Win 7 Phone and Win 7 PC, it will be easy to move apps from PC to Phone.  This really could put Microsoft in the running as a serious competitor for the smart phone space.

Windows 7 Tablets

Neda then demonstrated 3 tablets in the Store, each improving on the other.  Here’s my Slate and Tablet Reviews in 1-3 sentences.

ASUS Eee EP121 Slate with Gorilla Glass

The first high-end, ASUS Eee EP121 unit had Gorilla Glass, “Tougher than the other models, and more of a desktop replacement,” said Neda.  WIth the free case, wireless keyboard, and 3 year protection plan it’s priced at ~$1300.  It has an HDMI port and SD card reader (missing from the iPad 2).  More here at Amazon where it gets 4 out of 5 stars after 120 reviews.

The touch screen seemed highly responsive and navigating Win 7 was easy.  It uses an i5 Processor, same as in most laptops today.

EXOPC Slate

The EXOPC Slate has only 1 review on Amazon.  It doesn’t have the gorilla glass. It retails for $700 with a <4 hour battery life.  I wish I had more to say on this one, I realized I didn’t check the responsiveness of the touch screen or even play with it as I focused on the other 2 models.

Acer Iconia W500 Tablet

The Acer Iconia W500 Table retails for  $550 at the Microsoft store. At Amazon it gets 4 out of 5 stars from 129 reviews.  If you look carefully, at this picture it has USB 2.0 based docking station.

The docking station includes a USB 2.0 keyboard, ethernet port, and additional host ports.  This means it has an embedded USB 2.0 Hub and possibly a USB to ethernet controller chip also.  The tablet has it’s own power cord

You can see a close up of the USB connector to the right.  Neda explained that the 2 round metal pieces on either side are for stability.  Power still flows from the tablet to this USB docking station using the USB connector, as far as I can tell.

The tablet is about 2.1 lbs and has a battery life of <6 hours.  The iPad 2 at low brightness is probably more than 6 hours.  But, this is a Win 7machine, and the touch screen was quite responsive, and windows popped up quickly.

My conclusion is that these are serious contenders from a performance point of view.  In terms of ease of use, like needing to re-format the SSD every year is questionable, but if Microsoft and the hardware vendors can make these as easy to maintain as the iProducts, the performance and range of applications will make these systems viable alternatives to the iPad (especially the last unit at $550).

I definitely recommend you take a look at a Microsoft Store next time you visit a mall.  You might learn something and see something new.

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After about 4 weeks with the iPad 2, I’m really surprised at what I’m using it for.

I thought I’d use it for:

1. Videos – To watch recorded shows while exercising.
2. Browsing – Casual browsing and news
3. Games – On airplanes
4. Apps – Like Weight Loss
5. E-Mail

What I really use the iPad for

1. eBooks – Read and Exercise (when I’m on a machine)
2. iBooks – For reading Market Research PDFs
3. Facetime – For video conferencing with the family
4. E-Mail

I’ll explain why I love the above 4 items after I look at the cons

What I’m puzzled by (Semi-negative input)

1) Browsing -  I’ve found browsing the web to be cumbersome, I think because when I search, it seems to take longer to find and scroll through lots of lines of search.  I’m simply not enjoying reading the news on the iPad for some reason.  This may change if I subscribe to the WSJ via the Kindle.  An application called Flipbook is pretty good, but I’m concerned about privacy so I don’ t use it with my Google RSS fed.

2) Games – I’m just not interested.  I mean the kids love it.  What is interesting to me as a Marketeer? Games, high quality games, that were made a few years ago can run on the iPad 2.  Publishers can extract more dollars, without the cost of media or advertising from their best titles.  Without physical media or inventory, Apple has created a market for IP that otherwise would be wasted.

Okay, now the fun stuff.

1. eBooks – I’ve spent probably $30 on eBooks using Amazon’s Kindle App.  From self-publishers to traditional books.
   1. Free Books – Lots of free books like “Alice in Wonderland” or “Tom Sawyer” can be downloaded for free using the Amazon Kindle store.  I’m sure these are available in some Google store also.
   2. Self Publishers – These writers publish their own works and sell them for $1 to $5.  I think they only split the proceeds with Amazon, so they don’t need to charge a lot.  The Amazon community rates the books, and they either do well, or they don’t. Again, a market that thrives with the help of both Amazon and Apple, but didn’t really exist 5 years ago.
   3. Traditional books – I find myself paying more for a digital copy of a book than for a good used copy.  This means that publishers don’t even need to print a hard copy, they get a bigger margin.  In fact, I’m considering buying more digital copies of books I already have, just so I can read them at the Gym.
2. iBooks for PDFs – I’ve found this is the best way to read PDFs.  There’s a zoom feature so I can focus in and increase the font to make it more readable.  It’s simply fun to read on the iPad.
3. Facetime – I’ve come to rely on this to communicate with my home.  Since my family members always seem to have an iPad or iPod within reach.  It’s also easier to use than a phone. And “free”

   I visited some relatives in China, connected to their WiFi and had a FaceTime Video Call up and running in about a minute with my parents. (Picture below)  I’m thinking of getting an iPad for my mom just for video conferencing.

More next time. And, expect me to buy 1-2 Apple products a year going forward.

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Patently Apple reports today that Apple has applied for a patent on a combined USB 3.0 and DisplayPort connector.

The great thing is we now know that Apple is at least thinking about USB 3.0.  The connector is (obviously) for their iPad, iPhone, iPod devices.
I like to be positive about everything, but there is one thing missing from this. I blogged about it not to long ago.

 

This week’s question

What is missing from the Apple Patent?

Answer in the Comments below.

Answer to last week’s question later on

 

Radiation, Cell Phones, Bananas

We had a Job Shadow day where kids from our nearby high school visited us.

We talked about cell phones.

One student asked, “Do cell phones cause cancer?”

One sage adult responded, “Your generation will be the first to find out.”

(I don’t think she meant to be funny, but it was quite funny to me).

Another bright student asked, “Aren’t bananas bad for you? They have potassium.”

Never one to miss a segue

At this point I started talking up how Potassium is good for your heart, and is a necessary nutrient.

The student stated, “I’ll send you the link.”

Here’s what I learned.

1) Cell phones do not emit ionizing radiation
2) A single banana contains Potassium, which has isotopes with ionization radiation
3) Therefore, it is more dangerous to eat 1 banana than to use your cell phone for 50 years (unless it’s a bananaphone)

Here’s the chart from xkcd.com

The work appears to me to be well supported with citations to credible sources. Odd are your kids have already seen the picture above in their science class (by the way).  Show it to them and talk about it, or forward it to your science teacher or your kid’s science teacher.

Then tell them to subscribe to my blog.  In addition, this article has a nice explanation on everyday sources of radiation for a more general audience. 

  

Answer to last week’s question

In December, I started to plan to buy an iPad 2, “What did I find when I went looking for “Best iPad Apps of 2009”

Commenter “Dave” responded correctly.  No Apps were available in 2009 for the iPad.  The iPad started shipping almost exactly a year ago (in 2010).  It’s simply amazing to me that there are 100s of Tablet projects now for a market that Apple created 1 year ago.

 

Comment below. Please.

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The iPad 2 launched internationally today.  In the U.S. the Apple store has a wait time of 4-5 weeks at the Apple Store.

A side-by-side comparison of the Galaxy Tab, Moto Xoom, iPad, and iPad 2 by Sencha showed iPad out performed all their competitors.

The tests included:

1) JavaScript performance
2) HTML5/CSS3 features (CSS3 replaces Adobe Flash)
3) rendering performance and
4) rendering accuracy

You can see the parameters they measured, and the purple bar showing better performance.

PC World reports that the iPad 2 also out performs the iPad by 5-8 times in terms of frames per second in benchmark tests.

Comment on this Blog

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Next time

In December, I started to plan to buy an iPad 2, so I went looking for “Best iPad Apps of 2009”
What did I find?
Enter your guess in the Comments below (without using Google).

Apple announced the MacBook Air and the only way to install programs is either via the Internet or USB.  Of course, if the OS fails, and you have no internet, you have to use USB.

So Apple ships a USB Flash Drive that re-installs your software to factory condition.

How does Apple get away with no Optical Drive (no DVD, no Blu-Rays)

1) Apple set the standard with iTunes and downloadable Apps. – The only way to install this software to the iPhone, iPad, and iPod is over the internet.�
2) Apple saves power – No optical drive, no spinning/moving parts.
3) Apple saves space – Obvious, I know.
4) Apple saves cost – No optical drive.

At the system level, Apple save enough to include a flash drive, instead of a cheaper DVD disc because Apple doesn’t have to pay for or deal with cost/problems of adding an optical drive.

Buyers can (of course) buy a separate USB DVD or BluRay drive, or reuse an old one. So it actually lowers their overall cost of ownership over the long term.  They can share or reuse these components.

Apple enters top 5 Handset makers

This is significant because it means that more and more people buy SmartPhone which are more expense, provide more functions, and provide a platform for everyone to sell more stuff. 

IDC Q3 data

 

Strategy Analytics Q3 data

The data above is from my source is at at EDN, here 

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