Why the iPhone 4S drives the need for USB 3.0
Posted by Eric Huang on 6th October 2011
Google iPhone 4S or iPhone 5 and you will get about gazillion hits, hopefully including this Blog
Smartphones drive the need for USB 3.0 in digital cameras and digital video cameras to
From the Apple event Monday
“We’re now on to the camera in the iPhone 4S. “We set our sights on competing with the best point-and-shoot cameras,” Mr. Schiller says. The camera has an 8-megapixel sensor, 60 percent more pixels than the iPhone 4’s camera. It has a backside-illuminated CMOS sensor that captures 73 percent more light. It’s 33 percent faster.”
– At Apple meeting per NYTimes Blog linked below
This means:
1) Smartphone you buy from Apple (and soon Google and RIM) pretty much can replace mid-range digital cameras.
2) Anyone in the middle to upper income range, every teenager, now doesn’t need to buy a separate digital camera (they probably seldom do anyways)
3) Enthusiasts who like great pictures, have a better mobile phone camera, and don’t need to buy a separate camera.
4) Camera makers had better add features like embedded memory, and USB 3.0 to make their cameras and video cameras viable
Digital Video Camera makers already have lots of storage inside the camera, and usually an SD card slot. DVCs need USB 3.0 now.
DSCs should follow quickly, if you don’t move now, you will lose to those moving already.
Here links to Live Blog coverage of the Apple Event at the Wired Blog and the NYTimes Blog and the Wired Blog
Thanks to Steve Jobs
I’m tremendously grateful to Steve Jobs for his drive, his creativity, his tenacity that really pushed everyone to Think Different.
The Tech World remade itself multiple times in his lifetime directly due to his influence, effectively creating new realms of creativity, competitiveness, entertainment and utility.
Many Thanks Mr. Jobs.
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Posted in Apple, DSC, DVC, iPhone, USB 3.0, USB 3.0 Adoption | No Comments »










I started working on USB in 1995, starting with the world’s first BIOS that supported USB Keyboards and Mice while at Award Software. After a departure into embedded systems software for real-time operating systems, I returned to USB IP cores and software at inSilicon, one of the leading suppliers of USB IP. In 2002, inSilicon was acquired by Synopsys and I’ve been here since. I also served as Chairman of the USB On-The-Go Working Group for the USB Implementers Forum from 2004-2006.