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    Covering the latest trends and topics in USB IP.

    Eric started working on USB in 1995, starting with the world’s first BIOS that supported USB Keyboards and Mice while at Award Software. After a departure into embedded systems software for real-time operating systems, he returned to USB IP cores and software at inSilicon, one of the leading suppliers of USB IP. In 2002, inSilicon was acquired by Synopsys and he’s been here since. He also served as Chairman of the USB On-The-Go Working Group for the USB Implementers Forum from 2004-2006.

    Eric received an M.B.A. from Santa Clara University and an M.S. in Engineering from University of California Irvine, and a B.S. in Engineering from the University of Minnesota. and is a licensed Professional Engineer in Civil Engineering in the State of California

    Michael (Mick) Posner joined Synopsys in 1994 and is currently Director of Product Marketing for Synopsys' DesignWare USB Solutions. Previously, he was the Director of Product Marketing for Physical (FPGA-based) Prototyping and has held various product marketing, technical marketing manager and application consultant positions at Synopsys. He holds a Bachelor Degree in Electronic and Computer Engineering from the University of Brighton, England.

NAND Flash Prices to drop to 17 cents per Gigabyte

Posted by Eric Huang on April 17th, 2013

Just to support the argument that Video Camera Makers should integrate flash( because a 4 part article isn’t enough) and we can expect Smartphones and Tablets to integrate more memory.

The primary drivers to greater NAND flash are the increasing demands of Smart Phone and Tablet users to run more apps, store more high resolution pictures (like the 13MP camera on the Samsung Galaxy S4) and eventually, in the future, those using the 4k video cameras supported by sensors by companies like Aptina.  Go ahead do a search on 4k and Aptina and Android and you will see it.

I read an IC Insights report that says that NAND flash average selling prices will drop to 17 cents per Gigabyte by 2017.

So the addition of 128 or 256GB so a design ends up costing something like $20 or $40.  In addition, the NAND flash parts are getting bigger.  The ones that sell the most are expected to be the 2 largest NAND flash parts.  I should note this isn’t the fastest flash but the average selling price.  We can certainly expect the fastest flash found in my Crucial SSD will drop in price as well as the capacity will increase.  This (again) supports the idea that 10G USB will also be needed for external storage, and SSDs will likely make the transition to replace smaller USB Hard Drives in the 2017 time frame or sooner.


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Tips of the Day

Don’t tug on Superman’s cape

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I think two of those are based on fiction of some kind. I could be wrong, so really it’s only a Tip of the Day.

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