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The Listening Post
  • About

    In the technology era, there are a million-and-one ways to connect with the world. With a million-and-one different needs and personalities, it is difficult to choose just one channel that will allow us to most effectively listen to and communicate with our customers and partners.

    Through the wisdom of experts and research by the authors, The Listening Post offers insights into a variety of aspects of today’s communication with a more specific focus on communicating effectively G2G (geek-to-geek).

  • About the Authors

    Darcy Pierce

    I’m actually just a kid trapped in a semi-adult body, I love cartoons, coloring and mac and cheese. I enjoy listening to Claire de Lune while taking ballet classes, but at the same time, a well-tuned muscle car is like music to my ears. I thrive on opportunities to spin what others find to be completely boring (or overly technical like microchips) into exciting and engaging marketing programs, because of this, Synopsys is my Disneyland and social media is my platform.

    Geeky Confession: I secretly love math and numbers. I can recall phone numbers after only a short glance, and for some reason find it necessary to memorize my credit card numbers.

    Hannah Watanabe

    The “jaw-dropper” fact that most people are surprised to learn is that I was homeschooled K-12. I have never regretted this, and in the end, I am still just your everyday California girl—can’t get enough beach or sun. Whether it’s a day trip to Santa Cruz, a weekend in L.A., or an adventure on the other side of the world, I love to travel. My favorite outdoor activity is camping, and my true love is tap dancing. Other than social media, my passion is working with children because I’m reminded of the days when a crisis was not getting a second cup of animal crackers at snack time.

    Geeky Confession: I occasionally spend an hour clicking on the ads on my Facebook page trying to figure out why they are targeting me. Then, I enter keywords into my profile in an attempt to capture ads that I’m actually interested in.

  • Archives

YouTube Helps Engineers

Posted by Darcy Pierce on September 30th, 2011

The channel that gets to close our series on how social media helps engineers is YouTube. The only social media platform that we never hear anyone complain about or say they would never use is YouTube. Why is that you ask? Because everyone loves video! If you don’t have a Facebook page, refuse to open a Twitter account and are happy with your rolladex of business cards instead of LinkedIn, we still bet at one time or another you were on YouTube and enjoyed it.

YouTube isn’t just for funny home videos, music videos and movie trailers. It is a great place to learn and see things you would otherwise never have the chance to.

YouTube is especially great for engineers because it is a source for many valuable videos including how-tos, product demos, technical reviews and technical answers to questions you just can’t seem to solve.

Below is an example of a video that engineers could find useful. In the video MCCI explains how to migrate your drivers to USB 3.0 designs on Synopsys USB 3.0 IP.

If a picture can say a thousand words, then a video can say a million. YouTube allows companies to take you places you wouldn’t normally be able to go.

When you are watching a video on YouTube and realize that it has over a million views, I’m sure sometimes you think, wow, how did that happen? Well that is the power of YouTube. If people find the content valuable, for whatever reason that may be, people are going to share that content with their friends, family, co-workers and so on and so forth. A YouTube video can become viral very quickly.

Unlike some of the other channels, YouTube is very straightforward. If you can figure out how to record your own videos, you will definitely be able to start your own personal channel on YouTube. Finding videos is also extremely easy because it is just like any other search engine.

Everyone loves a good video. They are much easier to digest than an article or even a podcast, so YouTube makes it easy for you to share them whenever you find one you like on any channel you like.

What is your favorite part about YouTube?

This concludes our series on how social media helps engineers. Is there anything we missed that you would like us to touch on or anything you would like us to explain more? We would love to hear from you!

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