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The Listening Post
  • About

    In the technology era, there are a million-and-one ways to connect with the world. With a million-and-one different needs and personalities, it is difficult to choose just one channel that will allow us to most effectively listen to and communicate with our customers and partners.

    Through the wisdom of experts and research by the authors, The Listening Post offers insights into a variety of aspects of today’s communication with a more specific focus on communicating effectively G2G (geek-to-geek).

  • About the Authors

    Darcy Pierce

    I’m actually just a kid trapped in a semi-adult body, I love cartoons, coloring and mac and cheese. I enjoy listening to Claire de Lune while taking ballet classes, but at the same time, a well-tuned muscle car is like music to my ears. I thrive on opportunities to spin what others find to be completely boring (or overly technical like microchips) into exciting and engaging marketing programs, because of this, Synopsys is my Disneyland and social media is my platform.

    Geeky Confession: I secretly love math and numbers. I can recall phone numbers after only a short glance, and for some reason find it necessary to memorize my credit card numbers.

    Hannah Watanabe

    The “jaw-dropper” fact that most people are surprised to learn is that I was homeschooled K-12. I have never regretted this, and in the end, I am still just your everyday California girl—can’t get enough beach or sun. Whether it’s a day trip to Santa Cruz, a weekend in L.A., or an adventure on the other side of the world, I love to travel. My favorite outdoor activity is camping, and my true love is tap dancing. Other than social media, my passion is working with children because I’m reminded of the days when a crisis was not getting a second cup of animal crackers at snack time.

    Geeky Confession: I occasionally spend an hour clicking on the ads on my Facebook page trying to figure out why they are targeting me. Then, I enter keywords into my profile in an attempt to capture ads that I’m actually interested in.

  • Archives

Archive for August, 2011

How LinkedIn Helps Engineers

Posted by Hannah Conrad on 31st August 2011

LinkedIn is the most adopted and respected social networking site in the engineering community. There are many professional advantages to using LinkedIn.  Below are several education slides that we created to discuss with engineers how they can benefit from using LinkedIn and take advantage of all that LinkedIn has to offer.

One of the best ways to increase your knowledge about a particular topic, especially one related to your job, is to discuss it with others.  Some engineers have used LinkedIn Groups to create very lively discussion groups on topics that they are interested in. Here are two  groups that serve as good examples: Low Power and Power Management Designs and Design Verification Professionals. To take a deeper look into how to use LinkedIn Groups, checkout the U.S. News article, How to Use LinkedIn Groups to Build Relationships, by Lindsay Olson.

Having a profile on LinkedIn not only allows you to search for jobs, but for jobs to find you. Recruiters use LinkedIn to find candidates for jobs they are trying to fill.

By building your network on LinkedIn and utilizing all of its features, you are in turn creating an online portfolio of your professional experience that can be used to help you land a job.

From monitoring the metrics for our blogs here at Synopsys, we have discovered that the number of views for a particular blog post increases when the post is shared on LinkedIn. For example in the month of June, On the Move, a blog written by Hezi Saar, received over 1,000 views and 36% of those views were referrals from LinkedIn.

LinkedIn has realized the value in giving companies a voice as well. Many companies have groups where customers can discuss their products. Companies can also take advantage of Company Pages. A feature that was recently added allows companies to make updates, as if they too were a person, that shows up in people’s feeds. If you follow companies, you’ll receive their updates in your home feed.

Some people are selective about who they add to their network according to the relationship they have with the person. Others are more open to connecting with anyone.

If you maximize your profile on LinkedIn, you’ll maximize what LinkedIn can do for you, which is to tell other professionals about you.

How do you use LinkedIn? Do you have any questions? We would love to hear from you! Please leave your comments below.








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