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The Listening Post

  • About

    In the technology era, there are a million-and-one ways to connect with the world. With a million-and-one different needs and personalities, it is difficult to choose just one channel that will allow us to most effectively listen to and communicate with our customers and partners.

    Through the wisdom of experts and research by the authors, The Listening Post offers insights into a variety of aspects of today’s communication with a more specific focus on communicating effectively G2G (geek-to-geek).

  • About the Authors

    Darcy Pierce

    I’m actually just a kid trapped in a semi-adult body, I love cartoons, coloring and mac and cheese. I enjoy listening to Claire de Lune while taking ballet classes, but at the same time, a well-tuned muscle car is like music to my ears. I thrive on opportunities to spin what others find to be completely boring (or overly technical like microchips) into exciting and engaging marketing programs, because of this, Synopsys is my Disneyland and social media is my platform.

    Geeky Confession: I secretly love math and numbers. I can recall phone numbers after only a short glance, and for some reason find it necessary to memorize my credit card numbers.

    Hannah Watanabe

    The “jaw-dropper” fact that most people are surprised to learn is that I was homeschooled K-12. I have never regretted this, and in the end, I am still just your everyday California girl—can’t get enough beach or sun. Whether it’s a day trip to Santa Cruz, a weekend in L.A., or an adventure on the other side of the world, I love to travel. My favorite outdoor activity is camping, and my true love is tap dancing. Other than social media, my passion is working with children because I’m reminded of the days when a crisis was not getting a second cup of animal crackers at snack time.

    Geeky Confession: I occasionally spend an hour clicking on the ads on my Facebook page trying to figure out why they are targeting me. Then, I enter keywords into my profile in an attempt to capture ads that I’m actually interested in.

  • Archives

Archive for July, 2011

How Blogs Help Engineers

Posted by Darcy Pierce on 13th July 2011

Like we discussed in our previous post, we are going to expand on the presentation that we showed during DAC 2011 and take a deep dive into each channel we mentioned and explain how they benefit engineers.

Below is a presentation that we created on how blogs help engineers through sharing and collecting knowledge, fostering relationships and being available in a real time, easy to find environment.

Did you learn anything new from our presentation? Are there any other ways you think that engineers could utilize blogs? We are here to answer your questions, if you would like us to expand on any of our points please don’t hesitate to ask.

Next week we will be sharing our presentation on how LinkedIn benefits engineers. Stay tuned!

Posted in B2B, Communication, G2G, Social Media, Web 2.0 | 3 Comments »

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