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The Listening Post
  • About

    In the technology era, there are a million-and-one ways to connect with the world. With a million-and-one different needs and personalities, it is difficult to choose just one channel that will allow us to most effectively listen to and communicate with our customers and partners.

    Through the wisdom of experts and research by the authors, The Listening Post offers insights into a variety of aspects of today’s communication with a more specific focus on communicating effectively G2G (geek-to-geek).

  • About the Authors

    Darcy Pierce

    I’m actually just a kid trapped in a semi-adult body, I love cartoons, coloring and mac and cheese. I enjoy listening to Claire de Lune while taking ballet classes, but at the same time, a well-tuned muscle car is like music to my ears. I thrive on opportunities to spin what others find to be completely boring (or overly technical like microchips) into exciting and engaging marketing programs, because of this, Synopsys is my Disneyland and social media is my platform.

    Geeky Confession: I secretly love math and numbers. I can recall phone numbers after only a short glance, and for some reason find it necessary to memorize my credit card numbers.

    Hannah Watanabe

    The “jaw-dropper” fact that most people are surprised to learn is that I was homeschooled K-12. I have never regretted this, and in the end, I am still just your everyday California girl—can’t get enough beach or sun. Whether it’s a day trip to Santa Cruz, a weekend in L.A., or an adventure on the other side of the world, I love to travel. My favorite outdoor activity is camping, and my true love is tap dancing. Other than social media, my passion is working with children because I’m reminded of the days when a crisis was not getting a second cup of animal crackers at snack time.

    Geeky Confession: I occasionally spend an hour clicking on the ads on my Facebook page trying to figure out why they are targeting me. Then, I enter keywords into my profile in an attempt to capture ads that I’m actually interested in.

  • Archives

Archive for March, 2011

The Idea of the Idea Book

Posted by Hannah Watanabe on 4th March 2011

http://www.poemhunter.com/poem/the-power-of-ideas/

Ever have those moments where you’re in a meeting, or working out, or maybe while you’re listening to the radio on the way to work, and something just clicks? You have a random, but fantastic idea pop into your head, and you experience an “aha” moment! You scramble to find something to write the idea on—a handy notebook, a piece of scratch paper you have lying around, a receipt, etc—just to make sure that your brilliant idea does not get forgotten. When you think about it, honestly, how many of those ideas do you remember and take action on?  How often do you misplace that piece of scratch paper or forget where in that over packed notebook you jotted down your possibly career-changing idea (if you wrote it down at all)?

We both have encountered this problem before. Since our jobs require us to be cooking up new and creative ideas on a regular basis, it is almost like we are programmed to have a constant brainstorming session taking place in our minds, but some of our original ideas become forgotten in the wasteland of our expansive imaginations.

A sense of order and reason was needed for this constant and chaotic stream of ideas, so that we could further grow and cultivate these individual inspirations. And so the idea for the “Idea Book” was born, and a beautifully wood bound notebook with gold leaf pages was purchased. We realized that this book could be a game changer as soon as we started to transcribe our ideas into it. In the past, we struggled to find our scribbled ideas in our notebooks and strained to remember all of the ones that we had discussed verbally, but now we have a place to accumulate all of our off the wall (maybe even crazy) ideas.

The idea of the Idea Book is to give each idea a fighting chance to not be forgotten or overlooked, but instead, turned into a reality.

For us, the Idea Book is inspiring, because it removes boundaries. There are no limitations to what is possible and nothing is considered silly. It is a representation and an outlet for our raw imaginations. This new guarded channel to articulate and express our ideas allows us to better communicate with not only ourselves and each other, but it also allows us to more effectively communicate our ideas to others so that no idea gets left behind.

Where do you keep your ideas?

Some inspiring quotes about ideas:

“An idea that is not dangerous is unworthy of being called an idea at all.” – Oscar Wilde

“It’s kind of fun to do the impossible.” – Walt Disney

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple.  But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw

“If at first, the idea is not absurd, then there is no hope for it.” – Albert Einstein

“All of our dreams can come true, if we have the courage to pursue them.” – Walt Disney

“A man may die, nations may rise and fall, but an idea lives on.” – JFK

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