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The Listening Post
  • About

    In the technology era, there are a million-and-one ways to connect with the world. With a million-and-one different needs and personalities, it is difficult to choose just one channel that will allow us to most effectively listen to and communicate with our customers and partners.

    Through the wisdom of experts and research by the authors, The Listening Post offers insights into a variety of aspects of today’s communication with a more specific focus on communicating effectively G2G (geek-to-geek).

  • About the Authors

    Darcy Pierce

    I’m actually just a kid trapped in a semi-adult body, I love cartoons, coloring and mac and cheese. I enjoy listening to Claire de Lune while taking ballet classes, but at the same time, a well-tuned muscle car is like music to my ears. I thrive on opportunities to spin what others find to be completely boring (or overly technical like microchips) into exciting and engaging marketing programs, because of this, Synopsys is my Disneyland and social media is my platform.

    Geeky Confession: I secretly love math and numbers. I can recall phone numbers after only a short glance, and for some reason find it necessary to memorize my credit card numbers.

    Hannah Watanabe

    The “jaw-dropper” fact that most people are surprised to learn is that I was homeschooled K-12. I have never regretted this, and in the end, I am still just your everyday California girl—can’t get enough beach or sun. Whether it’s a day trip to Santa Cruz, a weekend in L.A., or an adventure on the other side of the world, I love to travel. My favorite outdoor activity is camping, and my true love is tap dancing. Other than social media, my passion is working with children because I’m reminded of the days when a crisis was not getting a second cup of animal crackers at snack time.

    Geeky Confession: I occasionally spend an hour clicking on the ads on my Facebook page trying to figure out why they are targeting me. Then, I enter keywords into my profile in an attempt to capture ads that I’m actually interested in.

  • Archives

Web 2.0 and EDA

Posted by rick jamison on April 10th, 2009

With the rise of social media, blogging, and user-generated content, everyone who uses the Internet now has countless online resources at their fingertips to find information and interact with others.

The concept of “Web 2.0” is said to have begun in the wake of the dot-com bubble collapse in 2001.  Although much has happened since then, businesses large and small are still experimenting, strategizing and otherwise trying to figure out what it all means to their current business models and future opportunities.

Of particular interest to Synopsys: what does Web 2.0 mean in the world of EDA?

Within engineering communities around the world, how are online social media capabilities affecting the ways people communicate and interact? How do people and teams want to be engaged online? How are customer expectations and experiences changing as the web evolves and offers new possibilities for how things are done at work, at home and beyond?

I’ve had the good fortune of working in various communications and marketing roles at Synopsys since 1994. In recent months, I’ve been looking at the potential of social media to enhance our connection with the various communities with whom we engage.

The goal of the Listening Post is to expand this inquiry by turning it into a conversation. How is the social media-enabled web changing the way you work, or solve issues, or network with others? What new possibilities do you see? What refined expectations do you have? What’s working, and what’s not?

Drop me a line at rjamison@synopsys.com or post a comment here on the site. Either way, I look forward to hearing from you.

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