HOME    COMMUNITY    BLOGS & FORUMS    Social Matter(s)
Social Matter(s)
  • About

    A social media blog on:

    Matters: Why social matters to business and to us

    Matters: Topics and latest developments

    Matter: the substance/mass that makes up everything social

  • The Authors

    Darcy Pierce

    I’m a bay area native and SCU alum with a passion for all things social and the power marketing. I’m a huge advocate for how the digital world has changed the buying process, and has therefore made social media a necessity to all business (yes, even high-tech B2B). My closest friends know me as a huge Disney geek that’s really just a big kid at heart. I’m proud to love what I do and feel fortunate to be able to share my experiences with you.

    Hannah Conrad

    My passion for social media sparked in an internship and was fully ignited in an internet marketing course at Santa Clara University. I believe that social media is simply a marketing technology with a powerful reach. My job at Synopsys is to strategize and educate to make social media part of the marketing mix. On a personal note, I love roller coasters, going to the beach, camping, and working with children.

  • Archives

LinkedIn — More than a Job Hunting Tool

Posted by Hannah Conrad on December 19th, 2013

For many industries, LinkedIn is rapidly replacing not only the resume but the business card. For this reason, it is important to know how to use your LinkedIn profile to its full potential.

Many professionals have the perception that updates to their LinkedIn profile should only occur when they land or begin hunting for a new job. On the contrary, if you want to show expertise in your industry, you must keep your profile up-to-date.

Why? Say you are participating in a discussion in a LinkedIn group within your industry, and you have the opportunity to share a blog post or a white paper that you authored. Sure, the content may be fantastic, but if someone clicks on your name to learn more about you and finds a sparse profile, why should they listen to your work?

In this post we will give you some tips for maximizing your presence on LinkedIn in a way that is not solely focused on finding a new job.

Create a Robust Profile

Complete your profile and keep it updated as your job evolves:

  • Upload a professional headshot.
  • Create a summary of your professional self.
  • Share details about your past and present work experience and ask for recommendations to add further credibility.
  • Add your educational background.
  • Share projects you’ve worked on and any publications (if applicable).
  • Manicure your skills section.
  • Add your interests. Note: Your interest section does not necessarily have to be career focused. This is one of the places on your profile where you can give people a glimpse of your personality.  Read this Salary.com article by Jim Hopkins and take a look at Hannah’s Interests section: 
  • Complete the Honors and Awards section.
  • Connect with people.
  • Make status updates by sharing articles relevant to your industry, bringing attention to your company and to your expertise.

Follow Companies

Following companies is easy. Just think of the relevant companies in your industry, search for them, and  follow them. Their updates will appear in your home feed.

Join and Participate in Groups

Joining groups in your industry enhances your credibility and helps you to gain information from a larger knowledge base. Unlike following companies, sometimes it’s hard to know what group to join because there so many.

Here are some tips for finding groups relevant to you along with a few group etiquette pointers:

  • Who are the experts in your industry/network? Find their profiles and see what groups they are members of.
  • When you search for groups, enter a keyword and set search results to show “1st connections.” The results will only show groups that people in your network are part of.
  • See how many active discussions have occurred recently within the group to decide if it’s worth joining. Are they relevant or spam?
  • Read and honor the group’s rules.
  • Steer away from “marketing speak” when you start a discussion or comment on a post (Think about how you’d say it out loud to your closest friend).
  • Be professional when offering advice or disagreeing with someone
  • Avoid being spammy (i.e. Limit the number of times you share content in a group to an amount that is digestible, perhaps no more than twice a week. Take care that your content is always valuable to the group.)
  • Be mindful that there may be competitors of your company in the groups that you are participating in.
  • Respond to content shared by others by making a valuable comment below their posts. Real dialog within a group is awesome.

A Few Other Ideas

If you want to take a look at a good example of a LinkedIn profile. Please check out Kevin Scott’s profile. Kevin is the Senior Vice President of Engineering and Operations at LinkedIn. Read through the details of his profile and take note of the groups he has chosen to be a member of.

We’d like to briefly mention LinkedIn Pulse. It’s LinkedIn’s most recent way to stay on top of news important to you. Check out this blog post by LinkedIn to learn more.

Please do not hesitate to ask questions or to share your LinkedIn profile. Our next post in January will be all about YouTube. Until next year! ;-)

Share and Enjoy:
  • del.icio.us
  • Digg
  • Facebook
  • Google Bookmarks
  • Print
  • Twitter
  • StumbleUpon
  • LinkedIn
  • RSS

Posted in LinkedIn | No Comments »

How to Make Twitter Your Personal News Aggregator

Posted by Darcy Pierce on December 9th, 2013

If there is one social channel that seems to consistently confuse people, it’s Twitter. For those of you who have never used it, you probably doubt what the real value is, why there is so much hype about it and possibly what it even is.

For those of you who don’t know, Twitter is essentially a micro-blog where posts are limited to 140 characters (an extremely abbreviated definition). The main differentiator to us, is its immediacy and ability to track conversations and trends around the world.

Twitter can also be a fantastic personalized news aggregate if set up correctly. And much like we mentioned in our last post on Facebook, your Twitter account can be set up to appeal to both your personal and work interests. Follow the companies that you would be interested in at work, follow the TV shows you watch and the celebrity personalities you want to hear from (Ellen Degeneres is hilarious by the way @TheEllenShow).

If you still think your Twitter feed just isn’t cutting it, you should start watching hashtags on subjects that catch your fancy (We actually recommend this even if your feed is just fine). From here you will start to discover thought leaders on the topics that interest you, and therefore enrich your feed. A tool that we recommend to see a number of hashtag searches as well as watch your own feed is TweetDeck, both of us have this open every day on our computers and use it for all of our twitter needs. We rarely find the need to go to twitter.com in a browser. If you consider yourself a Twitter power user, but do not leverage TweetDeck, download it.

At first, I would recommend that you become what we in the social media realm refer to as a “lurker.” A lurker is someone who is active on a platform (i.e Twitter) but does so just to watch and not to engage. I say this because to many people, Twitter is not the most intuitive to master and by watching others you will become a power user much sooner.

Below you will see a snapshot from the main @Synopsys feed, so you can see how even as a company, you can set up a constant flow of information that is customized and relevant to your interests.

Up next, you’ll hear from us on LinkedIn!

Share and Enjoy:
  • del.icio.us
  • Digg
  • Facebook
  • Google Bookmarks
  • Print
  • Twitter
  • StumbleUpon
  • LinkedIn
  • RSS

Posted in Twitter | No Comments »

How to Use Facebook to Better Your Professional Self

Posted by Hannah Conrad on November 15th, 2013

Many professionals claim they like to keep their work lives separate from their personal lives. On many points, we agree with this, but we also believe that social media is one of the greatest outlets for making sure you stay informed in your profession.

We are going to demonstrate how your Facebook feed can become a rich place for news that captures both your personal interests and your professional ambitions. The Synopsys Facebook page will be used as an example.

When you are on social media, it is nice to have control over who you are friends with. Choosing not to be friends with colleagues or professional partners on Facebook is a work/life separation preference that is completely acceptable. But as you sit on your couch after dinner and scroll through your Facebook home feed, can you really leave your professional self at work? As humans, we each have personal desires to better ourselves, including  our professional selves. You may be nodding your head in agreement, but how does Facebook fit into this?

Today, nearly every company has a Facebook page. You’re assignment? Start “Like”ing them. What’s your favorite store? “Like” their Facebook page. What’s your favorite restaurant? “Like” their Facebook page. Find your favorite sports team and “Like” them.

Now, what industry do you work in? Who are the industry leaders? Your customers? Your partners? Your competitors? Find their Facebook pages and “Like” them all. Next time you are on Facebook, you will start to see posts from these pages fill your home feed. No one will force you to click on any of the posts, but we guarantee that your interests will be peaked by the November special at your favorite restaurant and possibly by the webinar in your field of expertise.

Here is a snap shot of a Synopsys post showing up in Hannah’s Facebook home feed. Below it is a $10 off offer by BarkBox NYC. Another scroll down would have revealed a picture of one of Hannah’s best friend’s baby.

Once you start following companies in your industry, you can expect to find a variety of content, including, but not limited to:

  • Events/Webinars
  • Video demos
  • Blog posts
  • Articles
  • Product news
  • White papers
  • Photos

Here are several examples from Synopsys:


Video Demo:

Blog Post:


Product News:

White Paper:


Thank you for reading! Please leave your comments and questions in the comment section below.


Share and Enjoy:
  • del.icio.us
  • Digg
  • Facebook
  • Google Bookmarks
  • Print
  • Twitter
  • StumbleUpon
  • LinkedIn
  • RSS

Posted in Facebook | No Comments »

As a Matter of Fact, It Matters

Posted by Darcy Pierce on October 29th, 2013

Welcome to Social Matter(s).

Have you ever wondered what companies in the EDA and semiconductor industries are even doing on social media? So technical, so niche, and with all of the IP issues…why even bother?  Social Matter(s) will be answering those very questions.

Our first few posts will examine Synopsys’ social media pages as examples of how social platforms are helping engineers like you to stay up to date with information that will benefit you in your job.

Synopsys entered the social media world with blogs in 2007 and formalized the program in 2010 when we began to create solid strategies for our Twitter, Facebook, YouTube, and LinkedIn pages.

Now, we know you are probably wondering why the “s” in Social Matters is in parentheses.  We were trying to figure out how to talk about a number of topics, but wanted to be able to encompass them all in one title.

1) Social Matters: We will be sharing why social media “matters” to us, the EDA and semiconductor industry, society, business in general, and why it should matter to you.

2) Social Matters: If we come across “matters” concerning social media that we feel will be relevant and valuable to you, we will share. You could think of it like “social media news and trends.”

3) Social Matter: Kind of like brain matter. We will cover various topics that will dig down into the substance of social media.

We really want to use this blog as a platform to have a conversation with you. We welcome topic requests, questions, comments, even criticism.

We thank you for reaching the bottom of our post :). Please take a moment to look to the right and read our bios so that you can get to know a little about us.

Share and Enjoy:
  • del.icio.us
  • Digg
  • Facebook
  • Google Bookmarks
  • Print
  • Twitter
  • StumbleUpon
  • LinkedIn
  • RSS

Posted in What's New | No Comments »