Posted by Richard Solomon on August 27th, 2014
All right, no monkeying around this year, I promise (mostly) not to make any IDF vs IDF jokes – mainly because nobody even tried to answer last year’s quiz question. (On that note, Scott and I had a quiz internally this spring for our field folks to see if they’d been following the blog… Let’s just say the results were NOT gratifying!)
Once again, Scott and I will be manning the Synopsys PCIe booth (#655 – which doesn’t spell anything interesting in telephone code), showing off all the cool “Gen4″ PCIe IP we have. Very much like a carnival midway you’ll be able to come by and look at scary eye diagrams from the Synopsys 16G PHY, run your very own simulation of a PCI Express link at 16GT/s, and compete in contests of strength to win fabulous prizes. Ok, Ok, I made that last one up.
IDF actually is a neat show because you get to see a lot more of the end products that PCI Express is used in. From what Scott and I are seeing, there’s no real sign of this trend slowing down. In fact, we’ve really been inundated with PCI Express in mobile applications this year, with a lot of folks trying to do very low power implementations so I’ll be interested to see how that translates onto the show floor. Of course, I’d bet good money that there’ll be a processor company around showing a few new CPUs, probably some related to internet-connected household items, etc, etc, etc.
If for some strange reason however, you’re interested in a much slower serial bus, which is mainly useful for humidifying the air around you then after feasting your eyes on some PCIe Gen4 goodness, why not wander over to booth 773 (which happens to be the EXACT number of times Eric was asked to “Stay off the grass!” on a recent outing). There you can learn how to justify your chocolate habit with something called a femtoPHY, and if you ask nicely, charge your electric car - all while admiring some of the most famous haberdashery* in the tech industry.
“All right Richard, you’ve got me fired up – I want to go see Synopsys, Richard, and Scott at IDF in booth 655, but I can’t get my boss to pop for an IDF show pass. Boo hoo hoo!”
Oh geez, stop bawling, please, no really, stop it, you’re embarrassing yourself. Look, I’ll tell you what – drop me a note, or leave your email for me in comments and I’ll give you a free pass. Yes, I’m completely serious – Synopsys got a bunch of free passes (only good on Thursday and only for the Showcase from 11am to 2pm, but that’s where I’ll be) so you can go online and register with the code** I’ll give you and you get in for completely and absolutely free. I won’t even make you help me tear down the booth afterwards!
I hope to see lots of you out at IDF, be sure to come by booth 655 and tell us how much you like the blog – or at least go by booth 773 and tell them how much funnier the other Synopsys blog is. :) Please leave your code request or code guess in the comments below, and as always, please don’t neglect clicking here to subscribe to ExpressYourself.
**If you want to try and figure out the code for yourself, here’s a clue – it’s the concatenation of the initials of a religious school in my town whose mascot is the Lions and the mnemonic for the Z80 opcode 0×00. Even if you don’t want to use the code to register, leave a comment or email me if you figure it out on your own and you’ll win 2nd prize.
UPDATE 2014-08-28: Perhaps I made the clues too easy, or perhaps ExpressYourself readers just really are that much smarter than average, but Seki-san e-mailed me with the correct code 3.5 hours after this posted! I’m willing to give out more 2nd prizes though, so don’t give up :) -Richard