Virtual Prototyping
Accelerate pre-RTL embedded software development, hardware/software integration, and system validation
Architecture Design
Quickly explore tradeoffs in your SoC architecture to achieve optimal product performance and cost to avoid over- or under-design
FPGA-Based Prototyping
Accelerate the creation of your ASIC prototype with a high-speed hardware prototyping environment including a comprehensive software flow
Core Optimization
Differentiate your product with the right combination of performance, power and area for your most design-critical cores
Design Flow Deployment
Optimize your design flow to address the latest design challenges
Physical Design Assistance
Leverage our tape-out proven flows and project experience to implement your very-deep submicron chip
IP Integration & SoC Verification
Get to market faster and reduce SoC design and verification cost by applying best practices in RTL creation and functional verification
Guest(s): Brian Hunter, Sr. Consulting Engineer, Cavium
About
Conversation Central originally started at DAC 2009 as a series of interactive kitchen table-style discussions with bloggers, journalists, and other industry leaders.
Now Conversation Central has expanded beyond the trade show environment to broadcast the same level of thought-provoking interactive discourse worldwide through the Internet and as podcasts.
We publish a new show on the third Thursday of each month to tap into the insights and perspectives that are making a difference in our industry.
Guest: Dr. Peter Ateshian, Adjunct Instructor, Naval Postgraduate School
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.
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On this episode, we had the pleasure of talking to Dr. Peter Ateshian, who drove all the way up from Monterey, California to join us in the studio for this technically-intriguing yet approachable program.
Generally speaking, the semiconductor industry’s most advanced node today is 22 nanometers (as named by the International Technology Roadmap for Semiconductors – ITRS). Peter discusses the amazing technology below 22 nanometers being developed at the Naval Postgraduate School and other research institutions. Such advanced technology includes complementary carbon nanotube transistors and diamond-silicon based gallium nitride transistors. Hear Peter tell us about these and other future innovations on the horizon.
Guests: Ambar Sarkar, Technical Program Chair, DVCon 2012 and Stan Krolikoski, Tutorials and Panels Chair, DVCon 2012
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.
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Last year, we talked with Dr. Ambar Sarkar, the Technical Program Chair of DVCon 2011. His show was quite popular – more than 600 listens in the first few months after broadcast and people continue to listen today. We decided to bring you another episode, this time for DVCon 2012, which is being put on by Accellera. Ambar was joined by Stan Krolikoski, the Tutorials and Panel Chair.
Ambar and Stan talk about the 2012 program, which is even better than last year, as well as what it takes to keep a physically-located conference successful and growing in modern times. Learn how the high quality papers and tutorials featured at DVCon are chosen, as well as what Ambar and Stan see as the current and emerging trends.
The Design & Verification Conference is the premier conference for functional design and verification, focused on bringing information to engineers from the leading edge of technology, techniques, standards, and methods.
Guest: Sergei Umnyashkin, Vice Rector, National Research University of Electronic Technology (formerly Moscow Institute of Electronic Technology (MIET))
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.
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There is an international need for well-educated, well-prepared engineering graduates from universities around the world. The future of the worldwide electronics industry depends on these new engineers to continue moving technology and business forward for the next generation. We invited Vice Rector of National Research University of Electronic Technology (formally Moscow Institute of Electronics Technology (MIET)), Sergei Umnyashkin, to talk to us about the successes and challenges in engineering education in Russia. You will learn from Sergei about the general condition of electronic education in Russia as well as what role the electronics industry plays in helping to ensure that new graduates are the best prepared to enter the workforce. Sergei also shares how MIET’s international affairs works to get support from the electronics industry.
Guests: John Goodenough, Vice President, Design Technology and Automation, ARM; Jim Hogan, Private Investor; Mark Templeton, President, Scientific Ventures, LLC; Michael Keating, Synopsys Fellow (retired), Author of the Low Power Methodology Manual; Shay Gal-On, Director, Software Engineering, EEMBC; Shishpal Rawat, Chair, Accellera.
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys and “Man on the Street” interviewer, Yatin Trivedi, Director, Standards, Synopsys.
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Over the years at the EDA Interoperability Forum, we have asked many industry luminaries to come share their thoughts on the challenges and opportunities in the chip design and EDA communities. These luminaries laid out their predictions for the future and discussed how important interoperability is for the ecosystem.
At the 24thInteroperability Forum, we invited several of the past keynote speaker “alumni” to come back and revisit what their concerns were when they last spoke at the Forum. They also discussed where the industry is now and shared their visions on how future challenges can be overcome and how to make the most of the opportunities ahead.
Listen to this episode of Conversation Central to hear the summaries of what these luminaries spoke about.
The full recordings and the PDFs of the presentations will soon be available on the 24th EDA Interoperability Forum home page.
Guest: Jack Greenbaum, Director of Engineering, Advanced Products, Green Hills Software
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.
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System on Chip design is both a hardware and software ordeal. Jack Greenbaum has much experience with both sides and shares valuable insights into how both hardware and software tools can address and prevent the inherent time-to-market problems that bedevil every design that integrates hardware IP. He talks about virtual platforms, partitioning, and the cultural divide between software and hardware engineers. Finally, if you are an engineering student, Jack tells you  how to prepare yourself to cross the divide between hardware and software engineering in your future career.
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We were very excited to welcome Kumaran Santhanam into our studio for this episode of Conversation Central to talk about embedded design. Over ten years ago, Kumaran was an embedded systems consultant who designed systems for clients all the way from the low level to higher level types of software. During his time as a consultant, he saw a consistent lack of available tools for embedded engineers to help them complete their projects more quickly and efficiently. He saw this as an opportunity to start a company that developed these types of tools, and Total Phase was founded.
Now ten years since he founded Total Phase, Kumaran shared with us what he believes embedded engineers are looking for and what their biggest challenges are. He shares how embedded design has changed over the years and how all of the complexity has made embedded engineers think differently about their designs.
Kumaran also touched on USB 3.0, how IP plays a role in managing complexity, and what is done to try to improve communication between software and hardware engineers.
Lastly, Kumaran lists the trends in embedded design, what he sees happening as we move forward, and gives advice to embedded engineers on how to deal with the complexity of these trends.
Guests: Daniel Nenni, Founder, The Semi Wiki Project and Kevin Morris, Editor, Electronic Engineering Journal
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys
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For the last Conversation Central at the 48th DAC, we invited Daniel Nenni and Kevin Morris to the show. They talked about what was the biggest news they heard at DAC this year, gave their overall impression of the conference, and shared what they learned. In addition to this, they talked about the buzz surrounding technology and business trends at DAC which lead to a discussion surrounding online media. To close, they spoke about what surprised them and scared them the most, which brought up the concern regarding the fact that the number of students choosing to major in engineering is decreasing.
Guests: Andrew Ng, graduate, Rancho Bernardo High School, San Diego, CA,Scarlett Chen, graduate, Rancho Bernardo High School, San Diego, CA andAria Fariborzi, graduate, Rancho Bernardo High School, San Diego, CA
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys
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We invited three new graduates from Rancho Bernardo High School in San Diego to talk with us about how young people use technology and where they see technology in the future. Each shared how technology plays a part in their day-to-day lives from devices, to internet, to social networks and beyond. See the brilliant and creative minds of the next generation as Andrew, Scarlet, and Aria share what they would invent if they had all the resources in the world. Learn what technology they wish engineers today would create to help them in daily activities and tasks and listen as they give some advice to older generations.
Guest: Naveed Sherwani, President, CEO and co-founder of Open-Silicon
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys
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Silicon is rarely delivered on schedule, and this challenge is near and dear to all the hearts in the industry. Open-Silicon has a goal of getting their chips in on time 90% of the time so Naveed Sherwani has spent a lot of time discovering what causes the delays. He defines what “on time” really means, helps you to examine how to set a realistic schedule, and shares how to achieve it. Learn how Naveed has figured out what the delays are in the scheduling process, why they happen, and what the team at Open-Silicon does to monitor, implement and carry out a successful schedule. Naveed also discusses how to overcome verification challenges that affect the silicon schedule and the unwillingness of the industry to change the design process.
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys
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Verification is often considered the bottleneck in chip design. Himanshu talks about how to alleviate this bottleneck and what new methods are available for System-on-Chip. Listen to why he thinks a disciplined approach to chip design is the most affective and how to ensure that engineers follow a laid out plan.
Karen also asks Himanshu to talk about verification challenges and how he envisions EDA solving verification problems for people like him. Himanshu’s answers, plus a discussion about the cloud, sparks a very lively and interesting dialog that closes the show.
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