Archive for the 'Standards' Category

Guests: John Goodenough, Vice President, Design Technology and Automation, ARM; Jim Hogan, Private Investor; Mark Templeton, President, Scientific Ventures, LLC; Michael Keating, Synopsys Fellow (retired), Author of the Low Power Methodology Manual; Shay Gal-On, Director, Software Engineering, EEMBC; Shishpal Rawat, Chair, Accellera.

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys and “Man on the Street” interviewer, Yatin Trivedi, Director, Standards, Synopsys.

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Over the years at the EDA Interoperability Forum, we have asked many industry luminaries to come share their thoughts on the challenges and opportunities in the chip design and EDA communities. These luminaries laid out their predictions for the future and discussed how important interoperability is for the ecosystem.

At the 24^thInteroperability Forum, we invited  several of the past keynote speaker “alumni” to come back and revisit what their concerns were when they last spoke at the Forum.  They also discussed where the industry is now and shared their visions on how future challenges can be overcome and how to make the most of the opportunities ahead.

Listen to this episode of Conversation Central to hear the summaries of what these luminaries spoke about.

The full  recordings and the PDFs of the presentations will soon be available on the 24th EDA Interoperability Forum home page.

Links of Interest:

EDA Interoperability Forum

Interoperability Community Page

ARM

Verification Methodology Manual for Low Power

EEMBC

Accellera

Yatin Trivedi & John Goodenough

Jim Hogan

Yatin Trivedi & Mark Templeton

Michael Keating

Yatin Trivedi & Shay Gal-On

Shishpal Rawat

Guest: Shishpal Rawat, Chair of Accellera

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

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The Chair of Accellera, Shishpal Rawat, offered insights into the standard creation process in design automation. Discover details about Accellera’s documented standardization process and what happens if a group does not follow it. Find out about Accellera’s active standards and how they help a “real” engineer who is designing a chip. Listen to Shishpal as he speaks openly about what areas of design automation he believes lack in standards and the surprises and difficulties that come with being the chair of a standard setting organization. Do you want to be involved in standard development? Hear straight from Shishpal how to participate in standard development.

Links of interest:

Accellera

IEEE Standards Association

Guest: Jan M. Rabaey, Donald O. Pederson Distinguished Professor, UC Berkeley

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

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In this broadcast, Conversation Central discussed one of the largest problems in high tech: how to design, deploy and manage increasingly complex systems. Our Knowledgeable guest Jan M. Rabaey, a Donald O. Pederson Distinguished Professor at UC Berkeley sheds light on why we need to think beyond chips and how the EDA industry can contribute. Rabaey talks about the evolution of complex systems, the challenges that come along with them, as well as the positive and dark side of these new technologies.

Links of Interest:

Jan M. Rabey

UC Berkeley School of Engineering

UML

SysML

Guest: Steve Mills, President, IEEE Standards Association

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

“A standard is a technical specification that is a result of a collaborative effort by a cross section of interested individuals from an industry . . . it’s produced through a consensus process where you get as close to total agreement as we possibly can . . . it specifies a solution for a technical problem in most cases, and that solution will hopefully be used to build products that will be made available in the broadest markets possible . . . and we hope that the result of the standard will serve to stabilize those markets and help to grow those markets over time.” –Steve Mills

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On this broadcast of Conversation Central, we picked the brain of Steve Mills, the President of IEEE Standards Association.  Since the topic of this show was standards, it was only appropriate to ask Mills to give a definition of a standard. Mills admitted that he finds Wikipedia’s definition to be the best definition on the internet but then proceeded to give a definition in his own words.  Over the course of the conversation, Mills explains the significance of standards to different groups of people and that in the wide scheme of things, having a high quality of standards overall, allows for a high quality of standards for everyone in their individual lives which raises the overall quality of life.  Mills also addresses a couple of myths about standards including the myth that only IEEE develops standards, when on the contrary, the industry develops the standards. Listen to the recorded broadcast now to also hear what Mills has to say about the following:

IEEE’s Five Principles for Developing Standards:

• Consensus
• Due Process
• Openness
• Right of Appeal
• Balance

Mills’ Three Dynamics of Standardization

• Politics
• Economics
• Technology

Links of Interest:

IEEE Standards Association

Guests: Eric Duprat, GM Mobile, PayPal, and Ian Ferguson, Director, Enterprise Computing, ARM

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances, and Publisher, Synopsys Press, Synopsys, Inc.

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In the second special session of Conversation Central at ARM Techcon the guests discussed “The Cloud” and how it is defined, and specifically the challenges that arise for both companies and consumers like security and reliability. The discussion also centered around the transition from desktop browsing to mobile internet and the technology behind it, the consumer experience and emerging standards.

PayPal

ARM Techcon

News from the Mobile World

Conversation Central was broadcast in front of a live audience at the 23rd Interoperability forum in Santa Clara, CA today. Our host, Karen Bartleson, had the pleasure of interviewing our knowledgeable guests, Jose Corleto and Will Strauss. Jose Corleto is the Sr. Director of Engineering at Qualcomm’s CDMA Technologies Chipset Division, where he is responsible for wireless chipset architecture definition; system tools and methodologies for architecture exploration, early SW development and HW/SW co-verification; virtual platform development, integration and test. Will Strauss is the Principal Analyst at Forward Concepts and is an internationally-known semiconductor industry analyst and is considered the leading authority on digital signal processing (DSP) market trends. He is also an authority on semiconductor trends in wireless, audio and VoIP markets

The three discussed on stage in a living-room-like setting the wireless market: its explosive growth, collaboration in the supply chain, the components that make up a smart phone, and the need for interoperable models and the tools for designing the chips inside today’s advanced wireless devices. We had a nice turnout for this Forum and the live audience found the discussion engaging.

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Links to topics referenced in the show:

Forward Concepts

Qualcomm

What’s inside a cell phone?

Jack Harding, co-founder of eSilicon, chats with Conversation Central hosts Karen Bartleson and Rick Jamison about one of the biggest EDA acquisitions in history that you might not have heard of: Cadence’s acquisition of Cooper & Chyan Technology in 1997. Hear the story of how this family- and employee-owned business took a 24-month journey from startup to public company to acquisition.

Jack shares the inside scoop on some significant pieces of EDA history, including the emergence of shape-based routing, the cultural side of a merger, and how he succeeded Joe Costello as CEO of Cadence prior to co-founding eSilicon in 2000.

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Links to topics referenced in the show:

Global Semicoductor Alliance (GSA)
Cooper & Chyan Technology (CCT)
eSilicon
Joe Costello

Guests: Peter Lefkin, Marketing and Business Development Executive, IEEE-ISTO and
Marco Migliaro, President and CEO IEEE-ISTO

Host: Yatin Trivedi, Standards Director, Synopsys

If you have wondered what IEEE-ISTO is, this is your chance to find out. Peter Lefkin and Marco Migliaro explain how IEEE and ISTO work together and the value they can provide.  Learn about the activities IEEE-ISTO is involved in and how to know when you should go to IEEE and when to ISTO.  Lefkin and Migliaro also discuss where ISTO is going and what is needed to form a group under ISTO.

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Links to topics referenced in the show:

IEEE-ISTO

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.

Guest: Ching-Cheng Chai, Marketing Manager, TSMC

Host: Phil Dworsky, Director, Strategic Alliances, Synopsys

When we talk about standards what are we talking about?  Ching-Cheng Chai educates listeners about where IP standards come from and  the trends that have been set over time.  Chai also provides information for understanding the real total cost of IP and the consumer trends that impact the type of IPs required to service.

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This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.

Guest: Shrenik Mehta, Accellera Chair

Hosts: Yatin Trivedi, Standards Director, Synopsys and
Karen Bartleson, Sr. Director, Community Marketing, Synopsys

Learn from Shrenik Mehta information about how Accellera was formed, how Accellera standards become IEEE standards, and much more.

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This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 15, 2010.