Archive for the 'Media' Category

Guest: Adam Trachtenberg, Director of Developer Network at LinkedIn
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys, Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

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Currently, there is debate in our industry about whether social networks benefit engineers in their work. We invited Adam Trachtenberg to come share with us how he believes LinkedIn can benefit engineers. Learn from Adam not only how to maximize your professional identity on LinkedIn, but also how LinkedIn can be used as a resource to help you do better in your job and be more successful in your career as an engineer. Adam teaches you how to find and separate the magnitude of content on LinkedIn into digestible pieces that hone in on the hottest topics in your industry. Yvette and Karen also asked Adam for tips for professionals who wish to participate in online conversations in their industry but hesitate.

Links of Interest
LinkedIn
Microsoft Outlook Social Connector Plugin
LinkedIn Today

Guests: John Donovan, Editor/Publisher Low-Power Design and author of Donovan’s Brain blog, John Reardon, President, The RTC Group

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.

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This episode of Conversation Central features a summer rerun of The New Publishing Paradigm, an interesting discussion between John Donovan and John Reardon about print verses online media. This show aired at DAC 2010, but this topic still remains extremely relevant in 2011.  A shift is occurring in the way individuals choose to consume information, and this shift is a contemporary issue that both companies and the media cannot ignore. John Donovan and John Reardon discuss why more and more content is being moved from print to online, but also why people still like print. Learn about the pros and cons of both online media and print and how to find credibility in both.

This episode includes new commentary from your hosts, Karen as Yvette, as they reflect on the relevance of this topic a year after the original air date.

Links of interest:

The Listening Post blog interview: John Reardon on Print versus Web

The New Publishing Paradigm (DAC 2010)

Synopsys Journal

Low-Power Design

Donovan’s Brain blog

The RTC Group

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Guest: Daniel Nenni, Strategic Foundry Relations

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

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We had an interesting discussion with Dan Nenni about social media in the semiconductor and electronic design automation industries. Dan shared some of his extensive experience with LinkedIn, blogging, and other new media channels. He gave good advice for bloggers – both those starting out and those who’ve been publishing for a while. We talked about the need to improve communications in our industry which could help EDA grow. Finally, we learned about Dan’s new venture, SemiWiki, which includes a crowd-sourced wiki, blogs, and forums.

Links of interest:

Dan Nenni’s blog

SemiWiki

EDA Consortium’s CEO Forecast

Daniel Payne’s blog

Paul McClellan’s blog

Our first post-DAC show on Conversation Central aired this morning. It was great – the 30 minutes just flew by! If you missed it, don’t worry. The show was recorded and is ready for listening here.

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Our esteemed guest today was Brian Fuller, and Rick Jamison and I were delighted to talk with him about social media and engineers. Brian shared his insights and experiences, plus we got to talk about his return to EETimes.

Overall, we heard that engineer engagement with social media is up and to the right (increasing). EETimes, with their redesigned (and very nice, I might add) website, is taking an interesting approach in using Web 2.0 to engage with engineers. After the show, Brian told me they’re taking risks that he hasn’t seen elsewhere. That’s exciting!

Feel free to post comments and questions for Brian here or on his own blog, Greeley’s Ghost. I’ll be sure to bring him back for another Conversation Central show.

Speaking of the next shows, they will air on the third Thursday of each month. Listen in on August 19 at 11:00 am Pacific (18:00 GMT) by calling within the US: toll free (877) 439-2972 or internationally: +1 (646) 200-4379 for another interesting conversation.

Guests: Karen Bartleson and Rick Jamison, Synopsys

Host: Ron Ploof, Executive New Media Strategist, OC New Media; Author, Read This First

Karen Bartleson and Rick Jamison define what the term “community” means to them and how they have translated that into an online strategy at Synopsys. Get tips on where to start when considering social media for your company and how you can measure social media ROI.   Also discover how Synopsys identify itself online as a person instead of an entity and much more.

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This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Guest: Kevin Morris, Editor in Chief, Tech Focus Media (FPGA & Structured ASIC Journal, IC Design & Verification Journal and Embedded Journal)

Host: Sheryl Gulizia, Worldwide PR Manager, Synopsys

Kevin Morris talks about the philosophy of Tech Focused Media, its unique style, and how it engages engineers and gets them involved on their site.  Hear about Morris’ views on the state of the media, what he sees ahead for tech-focused media, and how Tech Focused Media intends to retain an audience as time goes on.

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Links to topics referenced in the show:

FPGA & Structured ASIC Journal

IC Design & Verification Journal

Embedded Journal

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Guests: Ed Sperling, Editor in Chief, Low-Power Engineering Community / System-Level Design, and
John Blyler, Editor in Chief, Chip Design / System-Level Design

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

With so much information going online, how do you know who to trust?  Ed Sperling and John Blyler address this issue in terms of blogging.  They talk about several different types of bloggers and how to determine whether or not a blogger is credible.  In addition to this, learn what drives traffic up on a blog and what can be done to provide the best content.

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Links to topics referenced in the show:

Low-Power Engineering Community

System-Level Design Community

Chip Design

JB’s CIRCUIT

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Guest: Mike Santarini, Editor and Publisher, Xcell Journal, Xilinx

Host: Lori Kate Smith, Partnership Marketing Manager, ARM

Mike Santarini feels that his job is to serve his readers.  Listen to him as he discusses how he does this and why he chose to work for Xilinx, a company that still uses print.

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Links to topics referenced in the show:

Xcell Journal

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Guests: John Donovan, Editor/Publisher Low-Power Design and author of Donovan’s Brain blog,
John Reardon, President, The RTC Group

Host: Rick Jamison, Social Media Strategist, Synopsys

As the generations shift the ways they receive information, how does that change print?  John Donovan and John Reardon discuss why more and more things are moving online but why people still like print. Learn about the pros and cons of both online media and print and how to find credibility in both.

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Links to topics referenced in the show:

Low-Power Design

Donovan’s Brain blog

The RTC Group

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Guest: Ron Wilson, Executive Editor, EDN

Host: Yvette Huygen, Director, Worldwide Public Relations & Corporate Affairs, Synopsys

What does building a technical community mean today? According to Ron Wilson, a technical community gives contribution to a person’s sense of identity, is a place where people can get help, and a place where people can complain.  How do you build a community that fosters all three of concepts?  Learn about the nuances in building a community in the EDA industry, how to decide the level of moderation, and much more.

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Links to topics referenced on the show:

Ron Wilson Blog, EDN

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.