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Shows with topics related to media of all kinds

Harnessing and Harvesting the Power of Social Media

Posted by Hannah Conrad on 28th January 2014

Guest: Eric Nystrom, Director, Social Media, Dell

Host: Yvette Huygen, Director Worldwide Public Relations and Corporate Communications, Synopsys Inc.

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The social media revolution has rapidly taken over the business world.  Companies are striving to create social media strategies that work to meet their goals while also appealing to customers and continually offering them value.  Dell has developed a well-recognized social media strategy that employees are passionate about and customers engage with.

We invited Eric Nystrom, a Director of Social Media at Dell, to talk about empowering businesses to harness and harvest the power of social media.

Eric Nystrom: “We found out that social media was going to be really critical for Dell in 2005/2006 when we really started our journey. . . .We learned early on that conversations were happening about all parts of our business, not just about marketing or customer care. Harnessing and harvesting the value of social media across our business, in all aspects of our business, has proved to be very valuable.”

During his show, Eric talks about:

  • How critical social media is to Dell’s business and why.
  • How Dell is able to keep track of everything their program is covering as well as demonstrate the value of the program to executives and employees.
  • The five main points of Dell’s Global Social Media Policy:
    • Protect Information
    • Be Transparent and Disclose
    • Follow the Law, Follow the Code of Conduct
    • Be Responsible
    • Be Nice, Have Fun and Connect
  • Dell’s Social Media and Community University (SMaC U) .
  • What he believes is going to change in terms of social media for business in the next couple of years.
  • Advice he has for those doing social media in a business context.

Links of interest:

Dell

Dell’s Global Social Media Policy

Posted in Media | Comments Off

The Voices of DAC 2012: Curators Assemble!

Posted by Hannah Conrad on 5th June 2012

Guests: Paul Dempsey, Chris Edwards, Luke Collins – Founders, The Curation Company

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

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You can do more as a team. The editors behind The Curation Company, the new operators of Tech Design Forum, aim to leverage a combined 60+ years of experience covering electronics system design to prove just that. But they are also bringing the “hot” new web-media approach of curation to the engineering media market. It’s all about structuring and developing content to make it easier for engineers to find what they need and, most important, get their jobs done. We sit down with TCC’s trio of Luke Collins (founder, IPxx conference series on semiconductor IP, Editor in Chief, Electronics Times UK), Paul Dempsey (Tech Design Forum), and Chris Edwards (EETimesUK, E&T) to find out how curation works and what changes it already means for Tech Design Forum.

Paul Dempsey, Chris Edwards, Luke Collins, Karen Bartleson

Links of interest:

The Curation Company

Posted in Business, Media | Comments Off

How Engineers can Benefit from LinkedIn

Posted by Hannah Conrad on 17th November 2011

Guest: Adam Trachtenberg, Director of Developer Network at LinkedIn
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys, Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

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Currently, there is debate in our industry about whether social networks benefit engineers in their work. We invited Adam Trachtenberg to come share with us how he believes LinkedIn can benefit engineers. Learn from Adam not only how to maximize your professional identity on LinkedIn, but also how LinkedIn can be used as a resource to help you do better in your job and be more successful in your career as an engineer. Adam teaches you how to find and separate the magnitude of content on LinkedIn into digestible pieces that hone in on the hottest topics in your industry. Yvette and Karen also asked Adam for tips for professionals who wish to participate in online conversations in their industry but hesitate.

Links of Interest
LinkedIn
Microsoft Outlook Social Connector Plugin
LinkedIn Today

Posted in Media | Comments Off

Summer Rerun: The New Publishing Paradigm

Posted by Hannah Conrad on 18th August 2011

Guests: John Donovan, Editor/Publisher Low-Power Design and author of Donovan’s Brain blog, John Reardon, President, The RTC Group

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.

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This episode of Conversation Central features a summer rerun of The New Publishing Paradigm, an interesting discussion between John Donovan and John Reardon about print verses online media. This show aired at DAC 2010, but this topic still remains extremely relevant in 2011.  A shift is occurring in the way individuals choose to consume information, and this shift is a contemporary issue that both companies and the media cannot ignore. John Donovan and John Reardon discuss why more and more content is being moved from print to online, but also why people still like print. Learn about the pros and cons of both online media and print and how to find credibility in both.

This episode includes new commentary from your hosts, Karen as Yvette, as they reflect on the relevance of this topic a year after the original air date.

Links of interest:

The Listening Post blog interview: John Reardon on Print versus Web

The New Publishing Paradigm (DAC 2010)

Synopsys Journal

Low-Power Design

Donovan’s Brain blog

The RTC Group

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Posted in Media | 1 Comment »

The Voices of DAC—Social Media Geek-to-Geek

Posted by Hannah Conrad on 27th June 2011

Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press

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Social Media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But what about technology companies? Their customers are “geeks” and not likely to respond the same way as a typical consumer. Kathy Schmidt Jamison, the author of “Social Media Geek-to-Geek”, shares insights and matter-of-fact tips that you can apply when using social media to market to geeks.

Links of interest:

Social Media Geek-to-Geek: Practical Insights for Technology Marketers

Synopsys Press

Posted in Business, Media | Comments Off

A New Collaboration for the Semiconductor Industry

Posted by Karen B on 18th November 2010

Guest: Daniel Nenni, Strategic Foundry Relations

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

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We had an interesting discussion with Dan Nenni about social media in the semiconductor and electronic design automation industries. Dan shared some of his extensive experience with LinkedIn, blogging, and other new media channels. He gave good advice for bloggers – both those starting out and those who’ve been publishing for a while. We talked about the need to improve communications in our industry which could help EDA grow. Finally, we learned about Dan’s new venture, SemiWiki, which includes a crowd-sourced wiki, blogs, and forums.

Links of interest:

Dan Nenni’s blog

SemiWiki

EDA Consortium’s CEO Forecast

Daniel Payne’s blog

Paul McClellan’s blog

Posted in Media | Comments Off

A Conversation with Brian Fuller

Posted by rjamison on 22nd July 2010

Our first post-DAC show on Conversation Central aired this morning. It was great – the 30 minutes just flew by! If you missed it, don’t worry. The show was recorded and is ready for listening here.

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image Our esteemed guest today was Brian Fuller, and Rick Jamison and I were delighted to talk with him about social media and engineers. Brian shared his insights and experiences, plus we got to talk about his return to EETimes.

Overall, we heard that engineer engagement with social media is up and to the right (increasing). EETimes, with their redesigned (and very nice, I might add) website, is taking an interesting approach in using Web 2.0 to engage with engineers. After the show, Brian told me they’re taking risks that he hasn’t seen elsewhere. That’s exciting!

Feel free to post comments and questions for Brian here or on his own blog, Greeley’s Ghost. I’ll be sure to bring him back for another Conversation Central show.

Speaking of the next shows, they will air on the third Thursday of each month. Listen in on August 19 at 11:00 am Pacific (18:00 GMT) by calling within the US: toll free (877) 439-2972 or internationally: +1 (646) 200-4379 for another interesting conversation.

Posted in Media | Comments Off

Social Media in EDA

Posted by rjamison on 14th June 2010

Guests: Karen Bartleson and Rick Jamison, Synopsys

Host: Ron Ploof, Executive New Media Strategist, OC New Media; Author, Read This First

Karen Bartleson and Rick Jamison define what the term “community” means to them and how they have translated that into an online strategy at Synopsys. Get tips on where to start when considering social media for your company and how you can measure social media ROI.   Also discover how Synopsys identify itself online as a person instead of an entity and much more.

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This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Posted in General Interest, Media | Comments Off

Humanizing Tech Media

Posted by rjamison on 14th June 2010

Guest: Kevin Morris, Editor in Chief, Tech Focus Media (FPGA & Structured ASIC Journal, IC Design & Verification Journal and Embedded Journal)

Host: Sheryl Gulizia, Worldwide PR Manager, Synopsys

Kevin Morris talks about the philosophy of Tech Focused Media, its unique style, and how it engages engineers and gets them involved on their site.  Hear about Morris’ views on the state of the media, what he sees ahead for tech-focused media, and how Tech Focused Media intends to retain an audience as time goes on.

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Links to topics referenced in the show:

FPGA & Structured ASIC Journal

IC Design & Verification Journal

Embedded Journal

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Posted in General Interest, Media | Comments Off

Integrity of the Media

Posted by rjamison on 14th June 2010

Guests: Ed Sperling, Editor in Chief, Low-Power Engineering Community / System-Level Design, and
John Blyler, Editor in Chief, Chip Design / System-Level Design

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

With so much information going online, how do you know who to trust?  Ed Sperling and John Blyler address this issue in terms of blogging.  They talk about several different types of bloggers and how to determine whether or not a blogger is credible.  In addition to this, learn what drives traffic up on a blog and what can be done to provide the best content.

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Links to topics referenced in the show:

Low-Power Engineering Community

System-Level Design Community

Chip Design

JB’s CIRCUIT

This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.

Posted in General Interest, Media | Comments Off