Virtual Prototyping
Accelerate pre-RTL embedded software development, hardware/software integration, and system validation
Architecture Design
Quickly explore tradeoffs in your SoC architecture to achieve optimal product performance and cost to avoid over- or under-design
FPGA-Based Prototyping
Accelerate the creation of your ASIC prototype with a high-speed hardware prototyping environment including a comprehensive software flow
Core Optimization
Differentiate your product with the right combination of performance, power and area for your most design-critical cores
Design Flow Deployment
Optimize your design flow to address the latest design challenges
Physical Design Assistance
Leverage our tape-out proven flows and project experience to implement your very-deep submicron chip
IP Integration & SoC Verification
Get to market faster and reduce SoC design and verification cost by applying best practices in RTL creation and functional verification
Guest: Chris King, Chair, Smart Energy Demand Coalition
Host: Karen Bartleson, Senior Directory, Community Marketing, Synopsys Inc.
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Chris King, Chair of the Smart Energy Demand Coalition, is a luminary on Smart Grid. He serves on the Board of Directors of the Demand Response and Smart Grid Coalition, the Association for Demand Response and Smart Grid, the U.S. Demand Response National Action Plan Coalition, and Smart Grid Consumer Collaborative.
What is Smart Grid?
Chris says, “The Smart Grid is really what the Smart Grid does not was the Smart Grid is. [It’s about] what benefits it brings. It brings energy savings, peak demand reduction, more renewable energy, cleaner energy, [and] more convenience to consumers. The technical definition is ‘adding sensors, controllers and meters.’”
In short, what the Smart Grid is varies from consumer to consumer, because it boils down to how people individually utilize the technology.
During the show, Chris talks about
What Smart Grid is.
The SmartMeter and Smart Grid technology as a whole.
Where Smart Grid technology exists today.
Whether or not Smart Grid technology invades personal privacy and causes heath issues.
The possibility of a global Smart Grid and whether or not challenges exist for emerging countries.
Guest: Sheldon Reynolds, Former Lead Guitarist of Earth, Wind & Fire
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.
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We packed our bags and headed down to Los Angeles, California where Sheldon Reynolds welcomed us into his recording studio. Sheldon is best known as the Former Lead Guitarist of Earth, Wind & Fire.
Have you ever wondered if we are alone in this universe? With influences like Star Trek, Star Wars, and modern Sci-Fi shows, the human race has taken quite an interest in the possibility. Recently, Sheldon has started a project called The Search for Life. His interest in the possibility of life outside of our planet spurred a desire in him to support organizations and companies that have a hand is searching for extraterrestrials. Organizations like SETI (Search for Extraterrestrial Intelligence) and companies like Synopsys are just two examples.
Sheldon Reynolds: “Hearing a signal from somewhere else would at least bring a certain amount of curiosity. It answers a lot of questions. I grew up being the one who wanted to know the origins of life. . . . It’s always been a part of my life, and I just wanted to share that with people. . . . I wanted to be someone who helps . . . to bring a higher sense of conciousness to everybody.”
During his show, Sheldon talks about:
The Search for Life Project
How organizations like SETI are searching for life.
What will happen if we find a signal that we believe is from extraterrestrial intelligence.
Whether or not we are sending out signals into space.
What inspired Sheldon to get involved with the search for life outside our planet.
How you can get involved and support The Search for Life.
If you are interested in supporting the Search for Life Project, click below to donate and watch a short video by Sheldon.
Guest: Patrick Lysaght, Sr. Director, Xilinx Research Labs and University Program
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys, Inc.
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There are great changes and great opportunities in the field of engineering and education. Some students find themselves limited by the cost of education while others lack high quality schools in their region to satisfy demand, especially in the fields of computer science and electronics. One major challenge for academia itself is the rate of change in technology today. The half-life of the most relevant and current knowledge is so short that it puts a global stress on academia as it struggles to equip students for industry.
How can we deal with these challenges as we try to recruit more students into computer science and engineering? It is companies like Xilinx, and passionate professionals like Patrick Lysaght, who are stepping in to help academia. In this episode, Patrick shares how with real materials from the industry, students can interface with a platform, be better prepared when graduating, and ultimately design something the world has not seen before.
Guests: John Goodenough, Vice President, Design Technology and Automation, ARM; Jim Hogan, Private Investor; Mark Templeton, President, Scientific Ventures, LLC; Michael Keating, Synopsys Fellow (retired), Author of the Low Power Methodology Manual; Shay Gal-On, Director, Software Engineering, EEMBC; Shishpal Rawat, Chair, Accellera.
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys and “Man on the Street” interviewer, Yatin Trivedi, Director, Standards, Synopsys.
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Over the years at the EDA Interoperability Forum, we have asked many industry luminaries to come share their thoughts on the challenges and opportunities in the chip design and EDA communities. These luminaries laid out their predictions for the future and discussed how important interoperability is for the ecosystem.
At the 24thInteroperability Forum, we invited several of the past keynote speaker “alumni” to come back and revisit what their concerns were when they last spoke at the Forum. They also discussed where the industry is now and shared their visions on how future challenges can be overcome and how to make the most of the opportunities ahead.
Listen to this episode of Conversation Central to hear the summaries of what these luminaries spoke about.
The full recordings and the PDFs of the presentations will soon be available on the 24th EDA Interoperability Forum home page.
Guest: Carol Hallett, Vice President Worldwide Sales, Real Intent
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.
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The March 2011 earthquake and tsunami in Japan were devastating. Carol Hallett was in Tokyo’s Narita airport when the magnitude 9.0 earthquake (and subsequent 8.8 aftershock) struck. Hear her tell the incredible story of how she was determined to survive, led a group to join her survival community, and directed operations to ensure the safety and safe travels home for countless victims of the disaster. This is an inspiring tale of a true leader in action.
Hosts: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.
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Who could be a more perfect guest in our Voices of DAC series than Leon Stok, the General Chair of this years Design Automation Conference? In this show, Leon talks about how DAC has evolved since its beginning and what he believes is the most exciting aspect of DAC today. Get a sneak peak into what is in store for DAC in the future and hear first hand what it’s like to chair a conference like DAC. Listen now!
Guests: Holly Stump, Chair, Women in Electronic Design and Carol Hallett, Vice President Worldwide Sales, Real Intent
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.
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We had a very lively discussion on Conversation Central this morning! Karen and Yvette were excited to welcome Holly Stump and Carol Hallett into the studio to discuss some of the challenges that women today face in the tech industry. Having spent much of their careers in the semiconductor industry, Holly and Carol both had interesting thoughts and advice to share with women of all ages about working in high tech. From talking about Lisa Johnson Mandell’s Six Subtle Moves That Hold Women Back From Success to discussing how to mentor and encourage young women to enter the technology industry, this show was full of valuable information that women and men alike won’t want to miss!
Guest: Jennifer Cullenbine, CEO and Founder of Family Giving Tree
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.
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Conversation Central took on a more festive feel on this broadcast with guest Jennifer Cullenbine, CEO and Queen Elf of The Family Giving Tree. Jennifer was kind enough to take time out of her hectic schedule this time of year to come and discuss the fantastic organization she founded twenty years ago.
Jennifer shares how the idea for The Family Giving Tree came about and how her team, with the help of corporations, schools, small businesses and individuals is able to fulfill the wishes of over 60,000 children every holiday season as well as prepare and donate 18,000 backpacks for needy children going back to school. But the goodwill doesn’t stop there; The Family Giving Tree in addition helps the elderly as well as children with special needs.
The idea of teaching philanthropy was also discussed. Jennifer strongly believes in the practice of getting youth involved and educating them on the importance of giving to those less fortunate than themselves.
If you are interested in becoming a volunteer at The Family Giving Tree or would like to make a donation online please click here.
Karen Bartleson, Yvette Huygen and Jennifer Cullenbine live on Conversation Central
Jennifer sporting the latest fashions from the North Pole
Dr. Alex Shubat, CEO of Virage Logic, chats with Conversation Central hosts Karen Bartleson and Rick Jamison about trusted partnerships: what they are, how to create them, and how to sustain them. He shares his insights on the evolution of the semiconductor IP industry and the challenges we’ll face in the future.
Listen as Alex describes his formula for becoming one of the most successful IP companies in an era when the cottage IP industry suffered many casualties.
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A special thanks goes to the producers of Conversation Central, Ibna Faruque, Richard Paw (pictured in the background), and Roy Stahl. Also pictured in the background are (from left) Yvette Huygen and Sabina Burns, both of Synopsys.
Jack Harding, co-founder of eSilicon, chats with Conversation Central hosts Karen Bartleson and Rick Jamison about one of the biggest EDA acquisitions in history that you might not have heard of: Cadence’s acquisition of Cooper & Chyan Technology in 1997. Hear the story of how this family- and employee-owned business took a 24-month journey from startup to public company to acquisition.
Jack shares the inside scoop on some significant pieces of EDA history, including the emergence of shape-based routing, the cultural side of a merger, and how he succeeded Joe Costello as CEO of Cadence prior to co-founding eSilicon in 2000.
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