Virtual Prototyping
Accelerate pre-RTL embedded software development, hardware/software integration, and system validation
Architecture Design
Quickly explore tradeoffs in your SoC architecture to achieve optimal product performance and cost to avoid over- or under-design
FPGA-Based Prototyping
Accelerate the creation of your ASIC prototype with a high-speed hardware prototyping environment including a comprehensive software flow
Core Optimization
Differentiate your product with the right combination of performance, power and area for your most design-critical cores
Design Flow Deployment
Optimize your design flow to address the latest design challenges
Physical Design Assistance
Leverage our tape-out proven flows and project experience to implement your very-deep submicron chip
IP Integration & SoC Verification
Get to market faster and reduce SoC design and verification cost by applying best practices in RTL creation and functional verification
Guest(s): Brian Hunter, Sr. Consulting Engineer, Cavium
About
Conversation Central originally started at DAC 2009 as a series of interactive kitchen table-style discussions with bloggers, journalists, and other industry leaders.
Now Conversation Central has expanded beyond the trade show environment to broadcast the same level of thought-provoking interactive discourse worldwide through the Internet and as podcasts.
We publish a new show on the third Thursday of each month to tap into the insights and perspectives that are making a difference in our industry.
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.
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Synopsys is upgrading Conversation Central to enhance our listeners’ audio experience.
Guest: Jan Rabaey, Donald O. Pederson Distinguished Professor, UC Berkeley
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys
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Sitting on the couch for one of the most exciting shows on Conversation Central, UC Berkeley Professor Jan Rabaey talked about a fascinating technology that he is developing that will change health, medicine and technology in a major way. Yes, per the title, the technology discussed was putting microchips in people’s brains. With the model brain that Karen brought, Jan shows us where the chips would be placed and explains in detail how it will work. Only being tested on animals currently, this use of a microchip is hoped to help in various brain degeneration problems, which could potentially include ALS disease and epilepsy.
Jan shared a number of images on his iPad and a couple of chips that were hard to see on the video, so we’ve included them for you below (in order of appearance below the video).
Guest: Ajay Lalwani, Vice President of Strategic Sourcing, eSilicon
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys
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This conversation features eSilicon’s Ajay Lawani who talks about major challenges facing today’s silicon supply chain. He specifically speaks to how the increasing complexity at advanced process nodes is affecting customers’ ability to effectively work with the supply chain. Ajay also discusses how the industry is responding to the continuing decline in the number of leading-edge foundries and the resulting lack of competition for the few players who remain. Since it has impacted so many people and companies, Karen asks Ajay about how the crisis in Japan has changed the supply chain and customers’ view of it.
Guest: Dan Lindblom, Select Account Manager, Cisco
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Mark Williams, Director, Solutions Marketing, Synopsys
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We had a full audience for our “EDA heads for the clouds” show at the 48th Design Automation Conference with special guest Dan Lindblom from Cisco. Dan discussed the hot topic of cloud computing, including what it is, the three different types of cloud and specifically what it means to the EDA industry. Dan also touches on the three things he believes is needed in order for EDA to move further and faster into the cloud and how the perception of security on the cloud has changed. Dan received a round of applause for his valuable and interesting insights at the close of the show.
Guests: Hannah Watanabe, New Media Specialist, Synopsys and Darcy Pierce, New Media Specialist, Synopsys
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys
The New Media team at Synopsys introduces this year’s Conversation Central at the 48th DAC. Conversation Central will bring 16 shows to you in a series called The Voices of DAC. Within this series will be 6 live steamed video shows which you can watch live on Synopsys’ Facebook page. (Update: Contrary to what Hannah stated in the video, you CAN watch the live stream on our Facebook page even if you do not have a Facebook profile).
We have a lot of interesting guests for you this year! To view the list of shows and guests, please visit the Conversation Central page of the DAC microsite.
Karen, Darcy and Hannah braved the first live streamed video show! Watch below!
You can listen to the audio recording of this show below or visit the Conversation Central iTunes page to download an listen on the go.
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If your browser doesn’t support Flash, click here to download the show and play it locally.
Guest: Karen Bartleson, Sr. Director, Community Marketing, Synopsys
Host: Rick Jamison, Social Media Strategist, Synopsys
DAC 2010 is over, but Conversation Central will live on! Featuring a new guest the third Thursday of every month, Conversation Central will bring many new and interesting topics to its listeners. Hear from Karen Bartleson the plans in store for Conversation Central.
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This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 16, 2010.
Co-hosts Rick Jamison and Karen Bartleson provide an overview of Conversation Central live from 47 DAC.
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What is Conversation Central? It is a series of 30 minute radio talk programs that features guests of interest from all over the EDA industry. You can call in from all over the world with your questions!
To listen or participate, call 1 (877) 439-2972 within the US [international callers dial +1 (646) 200-4379] when the show begins. To ask a question, simply press 1 on your phone and we’ll put you on the air!
This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14. 2010.
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