Virtual Prototyping
Accelerate pre-RTL embedded software development, hardware/software integration, and system validation
Architecture Design
Quickly explore tradeoffs in your SoC architecture to achieve optimal product performance and cost to avoid over- or under-design
FPGA-Based Prototyping
Accelerate the creation of your ASIC prototype with a high-speed hardware prototyping environment including a comprehensive software flow
Core Optimization
Differentiate your product with the right combination of performance, power and area for your most design-critical cores
Design Flow Deployment
Optimize your design flow to address the latest design challenges
Physical Design Assistance
Leverage our tape-out proven flows and project experience to implement your very-deep submicron chip
IP Integration & SoC Verification
Get to market faster and reduce SoC design and verification cost by applying best practices in RTL creation and functional verification
Guests: Paul Dempsey, Chris Edwards, Luke Collins – Founders, The Curation Company
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.
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You can do more as a team. The editors behind The Curation Company, the new operators of Tech Design Forum, aim to leverage a combined 60+ years of experience covering electronics system design to prove just that. But they are also bringing the “hot” new web-media approach of curation to the engineering media market. It’s all about structuring and developing content to make it easier for engineers to find what they need and, most important, get their jobs done. We sit down with TCC’s trio of Luke Collins (founder, IPxx conference series on semiconductor IP, Editor in Chief, Electronics Times UK), Paul Dempsey (Tech Design Forum), and Chris Edwards (EETimesUK, E&T) to find out how curation works and what changes it already means for Tech Design Forum.
Paul Dempsey, Chris Edwards, Luke Collins, Karen Bartleson
Guest: Roy Jewell, former president and COO of Magma Design Automation
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys, Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.
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On this episode of Conversation Central, Karen gets the chance to catch up with an old friend and colleague, Roy Jewell, former president and COO of Magma Design Automation. Yvette and Karen ask Roy to share his career story of how he went from a Physics major, to engineer , and then to business leader and what it took to become successful along the way.
Roy Jewell’s first job out of college was with Texas Instruments, where he and Karen met. Roy attributes part of his success to the culture that he was surrounded with at TI which instilled the importance of being in control and solely responsible for one’s career path. With a physics background, Roy made the transition from a highly technical position to a marketing role at a start-up in Palo Alto, California. He then went on to become a business leader in various C-level roles.
Roy also shares with us where he thinks the EDA industry is headed, the changes that need to happen, as well as what he looks forward to personally. Karen also tells a story of her favorite memory of Roy.
Guest: Sergei Umnyashkin, Vice Rector, National Research University of Electronic Technology (formerly Moscow Institute of Electronic Technology (MIET))
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.
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There is an international need for well-educated, well-prepared engineering graduates from universities around the world. The future of the worldwide electronics industry depends on these new engineers to continue moving technology and business forward for the next generation. We invited Vice Rector of National Research University of Electronic Technology (formally Moscow Institute of Electronics Technology (MIET)), Sergei Umnyashkin, to talk to us about the successes and challenges in engineering education in Russia. You will learn from Sergei about the general condition of electronic education in Russia as well as what role the electronics industry plays in helping to ensure that new graduates are the best prepared to enter the workforce. Sergei also shares how MIET’s international affairs works to get support from the electronics industry.
Guests: John Donovan, Editor/Publisher Low-Power Design and author of Donovan’s Brain blog, John Reardon, President, The RTC Group
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.
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This episode of Conversation Central features a summer rerun of The New Publishing Paradigm, an interesting discussion between John Donovan and John Reardon about print verses online media. This show aired at DAC 2010, but this topic still remains extremely relevant in 2011. A shift is occurring in the way individuals choose to consume information, and this shift is a contemporary issue that both companies and the media cannot ignore. John Donovan and John Reardon discuss why more and more content is being moved from print to online, but also why people still like print. Learn about the pros and cons of both online media and print and how to find credibility in both.
This episode includes new commentary from your hosts, Karen as Yvette, as they reflect on the relevance of this topic a year after the original air date.
This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.
Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press
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Social Media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But what about technology companies? Their customers are “geeks” and not likely to respond the same way as a typical consumer. Kathy Schmidt Jamison, the author of “Social Media Geek-to-Geek”, shares insights and matter-of-fact tips that you can apply when using social media to market to geeks.
Guest: Dan Lindblom, Select Account Manager, Cisco
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Mark Williams, Director, Solutions Marketing, Synopsys
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We had a full audience for our “EDA heads for the clouds” show at the 48th Design Automation Conference with special guest Dan Lindblom from Cisco. Dan discussed the hot topic of cloud computing, including what it is, the three different types of cloud and specifically what it means to the EDA industry. Dan also touches on the three things he believes is needed in order for EDA to move further and faster into the cloud and how the perception of security on the cloud has changed. Dan received a round of applause for his valuable and interesting insights at the close of the show.
Guests: Holly Stump, Chair, Women in Electronic Design and Carol Hallett, Vice President Worldwide Sales, Real Intent
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.
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We had a very lively discussion on Conversation Central this morning! Karen and Yvette were excited to welcome Holly Stump and Carol Hallett into the studio to discuss some of the challenges that women today face in the tech industry. Having spent much of their careers in the semiconductor industry, Holly and Carol both had interesting thoughts and advice to share with women of all ages about working in high tech. From talking about Lisa Johnson Mandell’s Six Subtle Moves That Hold Women Back From Success to discussing how to mentor and encourage young women to enter the technology industry, this show was full of valuable information that women and men alike won’t want to miss!
Guest: Jan M. Rabaey, Donald O. Pederson Distinguished Professor, UC Berkeley
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.
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In this broadcast, Conversation Central discussed one of the largest problems in high tech: how to design, deploy and manage increasingly complex systems. Our Knowledgeable guest Jan M. Rabaey, a Donald O. Pederson Distinguished Professor at UC Berkeley sheds light on why we need to think beyond chips and how the EDA industry can contribute. Rabaey talks about the evolution of complex systems, the challenges that come along with them, as well as the positive and dark side of these new technologies.
Guest: Jennifer Cullenbine, CEO and Founder of Family Giving Tree
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.
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Conversation Central took on a more festive feel on this broadcast with guest Jennifer Cullenbine, CEO and Queen Elf of The Family Giving Tree. Jennifer was kind enough to take time out of her hectic schedule this time of year to come and discuss the fantastic organization she founded twenty years ago.
Jennifer shares how the idea for The Family Giving Tree came about and how her team, with the help of corporations, schools, small businesses and individuals is able to fulfill the wishes of over 60,000 children every holiday season as well as prepare and donate 18,000 backpacks for needy children going back to school. But the goodwill doesn’t stop there; The Family Giving Tree in addition helps the elderly as well as children with special needs.
The idea of teaching philanthropy was also discussed. Jennifer strongly believes in the practice of getting youth involved and educating them on the importance of giving to those less fortunate than themselves.
If you are interested in becoming a volunteer at The Family Giving Tree or would like to make a donation online please click here.
Karen Bartleson, Yvette Huygen and Jennifer Cullenbine live on Conversation Central
Jennifer sporting the latest fashions from the North Pole
Guests: Eric Duprat, GM Mobile, PayPal, and Ian Ferguson, Director, Enterprise Computing, ARM
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances, and Publisher, Synopsys Press, Synopsys, Inc.
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In the second special session of Conversation Central at ARM Techcon the guests discussed “The Cloud” and how it is defined, and specifically the challenges that arise for both companies and consumers like security and reliability. The discussion also centered around the transition from desktop browsing to mobile internet and the technology behind it, the consumer experience and emerging standards.
