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Archive for June, 2012

As the World Turns to UVM

Posted by Hannah Conrad on 21st June 2012

Guest: Brian Hunter, Sr. Consulting Engineer, Cavium
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

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Cavium’s Brian Hunter joined Karen to transparently talk about verification and UVM.  Verification isn’t getting easier as today’s chip design sizes explode. Yet techniques, methodologies, and standards continue to evolve to provide solutions for verification engineers to keep pace. The Universal Verification Methodology, UVM, is at the forefront and industry is making the transition to employ it. Brian Hunter shares his first-hand experience with UVM and discusses its benefits and the industry’s transition.

Links of interest:

Cavium

UVM Technical Activities Page

Posted in Verification | Comments Off

The Voices of DAC 2012: Talking Tech with Teens

Posted by Hannah Conrad on 13th June 2012

Guests: Josh Godfrey, Joshua Reason, Summer Schoof, Shuhei, Tara Basu-Trivedi – Menlo School, Atherton, CA

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

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Want to know what smart teenagers think about technology? Interested in how technology plays a role in their everyday lives? What to hear what products they want in the future? Listen to four sharp teens tell us what’s on their minds.

Links of interest:

Menlo School

Posted in General Interest | Comments Off

The Voices of DAC 2012: IP Quality – It’s Imperative!

Posted by Hannah Conrad on 13th June 2012

Guest:  Dan Kochpatcharin, Deputy Director, TSMC IP Portfolio Marketing Program

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Kevin Kranen, Director, Strategic Programs, Synopsys Inc.

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TSMC offers some of the most advanced processes in the industry. They are used to manufacture many of the most complex semiconductors ever produced. Semiconductor IP is a key ingredient to successful System-on-Chip design. Both the processes and the IP face big challenges. Dan Kochpatcharin talks with us about the latest TSMC process technology, the challenges in designing in the latest technology, and why IP quality is imperative.

Links of interest:

TSMC

Posted in IP | Comments Off

The Voices of DAC 2012: Big Chips, Big Business

Posted by Hannah Conrad on 12th June 2012

Guest: John Busco, Design Implementation Manager, NVIDIA

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Pratima Easwar, Manager, Applications Consulting, Synopsys Inc.

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NVIDIA offers some of the most advanced chips on Earth. They go into more products and serve more markets than you might think. Big chips mean big business – both with big challenges. John Busco talks with us about the interesting applications for NVIDIA chips, the challenges in designing them, and some trends for the future of chip design and chip business.

Links of interest:

NVIDIA

John’s Semi-Blog

John’s Semi-blog

Posted in Implementation | Comments Off

The Voices of DAC 2012: The Field of Nanoscience

Posted by Hannah Conrad on 12th June 2012

Guest: Robert Geer, Vice President for Academic Affairs and Chief Academic Officer, Professor of Nanoscience, College of Nanoscale Science and Engineering at the University of Albany

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., and Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys Inc.

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Many of the technologies that we rely on every day are built on nanotechnology, whether it is chip technologies, medical or alternative energy. At CNSE Albany, a dual-use facility focused on research and interdisciplinary education in nanotechnology, there are many exciting developments underway. Robert Geer talks about this and academic paradigm changes required to support a new workforce.

Links of interest:

CNSE Albany

President Obama: The College of Nanoscale Science and Engineering is a Model for the Nation

Posted in Education, Manufacturing | Comments Off

The Voices of DAC 2012: Reporting Live from the Verification Battlegrounds … “It’s bloody out here!”

Posted by Hannah Conrad on 11th June 2012

Guest: Paul Tobin – Director, Central Verification, AMD

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Shankar Hemmedy, Senior Program Manager, Synopsys Inc.

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In this highly interactive and stimulating session, Paul Tobin of AMD discusses their SoC verification challenges.  As design complexity is increasing and schedules getting shorter and more inflexible, Paul and his team of world class verification engineers leverage innovative technologies and advanced methodologies to navigate the fierce crusade of verifying their complex SoCs.  Paul highlights his team’s long term challenges and metric-driven verification planning and management, simulation technology, advanced SystemVerilog testbench, UVM, and verification IP which enable his team to stay ahead of the complexity curve.

Links of interest:

AMD

Posted in Verification | Comments Off

The Voices of DAC 2012: Look What They’ve Done To My Volt, Ma

Posted by Hannah Conrad on 11th June 2012

Guests: Al Steier - Munro & Associates with Brian Fuller – EE Times

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

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At the 49th Design Automation Conference, a teardown is being done for the Chevrolet Volt. This advanced automobile is an electric vehicle that also offers a gasoline-powered generator to extend its range in the event that its 360V lithium-ion battery isn’t recharged. Al, Brian, and Karen talk about what’s inside the Volt, how it was dissected, and how it’s expected to evolve.

Links of interest:

Munro & Associates

Drive for Innovation

Chevrolet Volt

Posted in Architecture & System Design, General Interest | Comments Off

The Voices of DAC 2012: The Semiconductor Industry: Still Crazy After All These Years

Posted by Hannah Conrad on 8th June 2012

Guest: Risto Puhakka – President, VLSI Research

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Chip Gale, Market Research Analyst, Synopsys Inc.

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The semiconductor industry is arguably the wildest industry in the world. Its amazingly fast pace, incredible technological advancements, and insatiable consumer appetite for more powerful yet cheaper electronic products can drive everyone involved crazy. Risto Puhakka, President of VLSI Research, talks about advancements in lithography, the challenges at 20 nanometers, and forecasts for the future.

Links of interest:

VLSI Research

Risto Puhakka, Chip Gale, Karen Bartleson

Posted in Business | Comments Off

The Voices of DAC 2012: Women in Engineering – Why Still an Anomaly?

Posted by Hannah Conrad on 5th June 2012

Guest: Dr. Belle Wei, Dean, College of Engineering, San José State University and 2012 Recipient, Marie R. Pistilli Women in EDA Achievement Award

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

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These days, women comprise the same percentage of engineers as they did in the 1970s. Dr. Belle Wei, the Don Beall Dean of the Charles W. Davidson College of Engineering at San Jose State University is one of a small number of women deans of engineering in the United States. We discuss the current situation and what everyone can do to bring a better gender balance to the field of engineering.

Belle Wei, Holly Stump, Karen Bartleson

Links of interest:

Marie R. Pistilli Women in EDA Achievement Award press release

San Jose State University

Posted in General Interest | Comments Off

The Voices of DAC 2012: Curators Assemble!

Posted by Hannah Conrad on 5th June 2012

Guests: Paul Dempsey, Chris Edwards, Luke Collins – Founders, The Curation Company

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.

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You can do more as a team. The editors behind The Curation Company, the new operators of Tech Design Forum, aim to leverage a combined 60+ years of experience covering electronics system design to prove just that. But they are also bringing the “hot” new web-media approach of curation to the engineering media market. It’s all about structuring and developing content to make it easier for engineers to find what they need and, most important, get their jobs done. We sit down with TCC’s trio of Luke Collins (founder, IPxx conference series on semiconductor IP, Editor in Chief, Electronics Times UK), Paul Dempsey (Tech Design Forum), and Chris Edwards (EETimesUK, E&T) to find out how curation works and what changes it already means for Tech Design Forum.

Paul Dempsey, Chris Edwards, Luke Collins, Karen Bartleson

Links of interest:

The Curation Company

Posted in Business, Media | Comments Off