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Conversation Central Podcast

Solving SoCs’ Bedeviling Time-to-Market Problems

Posted by Hannah Conrad on October 24th, 2011

Guest: Jack Greenbaum, Director of Engineering, Advanced Products, Green Hills Software

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

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System on Chip design is both a hardware and software ordeal. Jack Greenbaum has much experience with both sides and shares valuable insights into how both hardware and software tools can address and prevent the inherent time-to-market problems that bedevil every design that integrates hardware IP.  He talks about virtual platforms, partitioning, and the cultural divide between software and hardware engineers. Finally, if you are an engineering student, Jack tells you  how to prepare yourself to cross the divide between hardware and software engineering in your future career.

Links of interest:

Green Hills Technologies

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