Posted by Hannah Conrad on June 27th, 2011
Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press
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Social Media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But what about technology companies? Their customers are “geeks” and not likely to respond the same way as a typical consumer. Kathy Schmidt Jamison, the author of “Social Media Geek-to-Geek”, shares insights and matter-of-fact tips that you can apply when using social media to market to geeks.
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