HOME    COMMUNITY    BLOGS & FORUMS    Conversation Central Podcast
Conversation Central Podcast

The Voices of DAC—Social Media Geek-to-Geek

Posted by Hannah Conrad on June 27th, 2011

Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

If your browser doesn’t support Flash, click here to download the show and play it locally.

Social Media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But what about technology companies? Their customers are “geeks” and not likely to respond the same way as a typical consumer. Kathy Schmidt Jamison, the author of “Social Media Geek-to-Geek”, shares insights and matter-of-fact tips that you can apply when using social media to market to geeks.

Links of interest:

Social Media Geek-to-Geek: Practical Insights for Technology Marketers

Synopsys Press

Share and Enjoy:
  • del.icio.us
  • Digg
  • Facebook
  • Google Bookmarks
  • Print
  • Twitter
  • StumbleUpon
  • LinkedIn
  • RSS