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Archive for June, 2011

The Voices of DAC: 48th DAC—It’s a wrap!

Posted by Hannah Conrad on 29th June 2011

Guests: Daniel Nenni, Founder, The Semi Wiki Project and Kevin Morris, Editor, Electronic Engineering Journal

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

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For the last Conversation Central at the 48th DAC, we invited Daniel Nenni and Kevin Morris to the show. They talked about what was the biggest news they heard at DAC this year, gave their overall impression of the conference, and shared what they learned. In addition to this, they talked about the buzz surrounding technology and business trends at DAC which lead to a discussion surrounding online media. To close, they spoke about what surprised them and scared them the most, which brought up the concern regarding the fact that the number of students choosing to major in engineering is decreasing.

http://youtu.be/bjOiIrify5E

Links of interest:

DAC 2011

Daniel Nenni’s Blog

Edac Inc.

Electronic Engineering Journal

Daniel Nenni, Kevin Morris, and Karen Bartleson

 

Posted in Uncategorized | 2 Comments »

The Voices of DAC—Talking Tech with Teens

Posted by Hannah Conrad on 28th June 2011

Guests: Andrew Ng, graduate, Rancho Bernardo High School, San Diego, CA, Scarlett Chen, graduate, Rancho Bernardo High School, San Diego, CA and Aria Fariborzi, graduate, Rancho Bernardo High School, San Diego, CA

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

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We invited three new graduates from Rancho Bernardo High School in San Diego to talk with us about how young people use technology and where they see technology in the future. Each shared how technology plays a part in their day-to-day lives from devices, to internet, to social networks and beyond. See the brilliant and creative minds of the next generation as Andrew, Scarlet, and Aria share what they would invent if they had all the resources in the world. Learn what technology they wish engineers today would create to help them in daily activities and tasks and listen as they give some advice to older generations.

Links of interest:

Rancho Bernardo High School

Andrew Ng, Aria Fariborzi, and Scarlett Chen

 

Posted in General Interest | Comments Off

The Voices of DAC—Social Media Geek-to-Geek

Posted by Hannah Conrad on 27th June 2011

Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press

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Social Media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But what about technology companies? Their customers are “geeks” and not likely to respond the same way as a typical consumer. Kathy Schmidt Jamison, the author of “Social Media Geek-to-Geek”, shares insights and matter-of-fact tips that you can apply when using social media to market to geeks.

Links of interest:

Social Media Geek-to-Geek: Practical Insights for Technology Marketers

Synopsys Press

Posted in Business, Media | Comments Off

The Voices of DAC: Silicon Schedule—on time

Posted by Hannah Conrad on 24th June 2011

Guest: Naveed Sherwani, President, CEO and co-founder of Open-Silicon

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys

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Silicon is rarely delivered on schedule, and this challenge is near and dear to all the hearts in the industry. Open-Silicon has a goal of getting their chips in on time 90% of the time so Naveed Sherwani has spent a lot of time discovering what causes the delays. He defines what “on time” really means, helps you to examine how to set a realistic schedule, and shares how to achieve it. Learn how Naveed has figured out what the delays are in the scheduling process, why they happen, and what the team at Open-Silicon does to monitor, implement and carry out a successful schedule. Naveed also discusses how to overcome verification challenges that affect the silicon schedule and the unwillingness of the industry to change the design process.

Links of interest:

Open-Silicon

Posted in Manufacturing | Comments Off

The Voices of DAC—Good, bad and useless verification

Posted by Hannah Conrad on 23rd June 2011

Guest: Himanshu Bhatnagar, Executive Director, ASIC Design, Mindspeed Technologies

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

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Verification is often considered the bottleneck in chip design. Himanshu talks about how to alleviate this bottleneck and what new methods are available for System-on-Chip. Listen to why he thinks a disciplined approach to chip design is the most affective and how to ensure that engineers follow a laid out plan.

Karen also asks Himanshu to talk about verification challenges and how he envisions EDA solving verification problems for people like him. Himanshu’s answers, plus a discussion about the cloud, sparks a very lively and interesting dialog that closes the show.

Links of Interest:

Advanced ASIC Chip Synthesis: Using Synopsys Design Compiler and Primetime

Posted in Verification | Comments Off

The Voices of DAC—A chip in your brain?

Posted by Hannah Conrad on 22nd June 2011

Guest: Jan Rabaey, Donald O. Pederson Distinguished Professor, UC Berkeley

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys

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Sitting on the couch for one of the most exciting shows on Conversation Central, UC Berkeley Professor Jan Rabaey talked about a fascinating technology that he is developing that will change health, medicine and technology in a major way. Yes, per the title, the technology discussed was putting microchips in people’s brains. With the model brain that Karen brought, Jan shows us where the chips would be placed and explains in detail how it will work. Only being tested on animals currently, this use of a microchip is hoped to help in various brain degeneration problems, which could potentially include ALS disease and epilepsy.

Jan shared a number of images on his iPad and a couple of chips that were hard to see on the video, so we’ve included them for you below (in order of appearance below the video).

Links of interest:

UC Berkeley

Posted in Education, General Interest | Comments Off

The Voices of DAC—Complexity of the silicon supply chain

Posted by Hannah Conrad on 21st June 2011

Guest: Ajay Lalwani, Vice President of Strategic Sourcing, eSilicon

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys

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This conversation features eSilicon’s Ajay Lawani who talks about major challenges facing today’s silicon supply chain. He specifically speaks to how the increasing complexity at advanced process nodes is affecting customers’ ability to effectively work with the supply chain. Ajay also discusses how the industry is responding to the continuing decline in the number of leading-edge foundries and the resulting lack of competition for the few players who remain.  Since it has impacted so many people and companies, Karen asks Ajay about how the crisis in Japan has changed the supply chain and customers’ view of it.

Links of interest:

eSilicon

Posted in Manufacturing | Comments Off

The Voices of DAC–EDA heads for the clouds

Posted by Darcy Pierce on 20th June 2011

Guest: Dan Lindblom, Select Account Manager, Cisco

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Mark Williams, Director, Solutions Marketing, Synopsys

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We had a full audience for our “EDA heads for the clouds” show at the 48th Design Automation Conference with special guest Dan Lindblom from Cisco. Dan discussed the hot topic of cloud computing, including what it is, the three different types of cloud and specifically what it means to the EDA industry. Dan also touches on the three things he believes is needed in order for EDA to move further and faster into the cloud and how the perception of security on the cloud has changed. Dan received a round of applause for his valuable and interesting insights at the close of the show.

Links of interest:

Cisco

newScale

Tidal Software

Posted in General Interest | Comments Off

The Voices of DAC—Awesome semiconductor technology

Posted by Hannah Conrad on 17th June 2011

Guest: Jim Ballingall, Vice President, Marketing, GLOBALFOUNDRIES

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Kevin Kranen, Director, Strategic Alliances, Synopsys

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Jim Ballingall of GLOBALFOUNDRIES joins us for our second live streamed video show. He touches on a wide variety of interesting topics. Learn what’s compelling about GLOBALFOUNDRIES 28nm technology. Discover what Jim sees on the road map beyond 28nm and what more matures nodes look like for GLOBALFOUNDRIES. Towards the end of the show, Jim shares some advice for both marketers and semiconductor/electronic designers. Watch this show now, or download the podcast for listening on the go!

Links of interest:

GLOBALFOUNDRIES

AMD Llano

Kevin Kranen, Jim Ballingall and Karen Bartleson

 

Posted in Verification | Comments Off

The Voices of DAC—Is verification devouring you?

Posted by Hannah Conrad on 16th June 2011

Guests: John Blyler, Editor in chief of Chip Design and Embedded Intel magazines and the editorial director of Extension Media, Jim Miller, Corporate Vice President of Design Engineering, AMD, David Park, Director, Solutions Marketing, Synopsys and Holly Stump, Chair, Women in Electronic Design

Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

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Verification challenges continue to persist over time for chip design. It’s generally accepted that verification takes 70% of the effort for today’s chip design. John Blyler and Holly Stump lead a conversation about a panel that was upcoming at the 48th Design Automation Conference called “Verification: What’s in Your Wallet?”

Jim Miller describes his role at AMD, and talks about some of the difficulties, costs and time requirements of verifying some of the most complex chips on the planet. Towards the end of the discussion, Jim gives his opinion on cloud computing to help solve the verification challenge.

Links of interest:

DAC panel promo video

Paul Tobin, AMD, “The New Landscape of Verification”


Posted in Verification | Comments Off