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Archive for November, 2010

A New Collaboration for the Semiconductor Industry

Posted by Karen B on 18th November 2010

Guest: Daniel Nenni, Strategic Foundry Relations

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

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We had an interesting discussion with Dan Nenni about social media in the semiconductor and electronic design automation industries. Dan shared some of his extensive experience with LinkedIn, blogging, and other new media channels. He gave good advice for bloggers – both those starting out and those who’ve been publishing for a while. We talked about the need to improve communications in our industry which could help EDA grow. Finally, we learned about Dan’s new venture, SemiWiki, which includes a crowd-sourced wiki, blogs, and forums.

Links of interest:

Dan Nenni’s blog

SemiWiki

EDA Consortium’s CEO Forecast

Daniel Payne’s blog

Paul McClellan’s blog

Posted in Media | Comments Off

Clouds and Cash in an Internet-enabled World

Posted by Darcy Pierce on 11th November 2010

Guests: Eric Duprat, GM Mobile, PayPal, and Ian Ferguson, Director, Enterprise Computing, ARM

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances, and Publisher, Synopsys Press, Synopsys, Inc.

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In the second special session of Conversation Central at ARM Techcon the guests discussed “The Cloud” and how it is defined, and specifically the challenges that arise for both companies and consumers like security and reliability. The discussion also centered around the transition from desktop browsing to mobile internet and the technology behind it, the consumer experience and emerging standards.

PayPal

ARM Techcon

News from the Mobile World

Posted in Business, General Interest, Standards | 1 Comment »

Collaboration: The Gateway to 20nm and Beyond

Posted by Darcy Pierce on 11th November 2010

Guests: Dr. John Heinlein, Vice President of Marketing, Physical IP, ARM and Walter Ng, Vice President, IP Ecosystem, GLOBAL FOUNDRIES

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances, and Publisher, Synopsys Press, Synopsys, Inc.

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Conversation Central had the honor of being invited to ARM TechCon to host two live broadcasts. The first show highlights the challenges of creating a complete design platform at 32/28 nm and how they were addressed with collaborative solutions across process, foundation/processor/system IP, EDA tools and flows.  Walter Ng and Dr. John Heinlein discuss the successful ARM-Common Platform-Synopsys 32/28nm collaboration and then discuss the challenges at 20nm and the collaboration already underway there.

ARM TechCon

GLOBAL FOUNDRIES

Posted in Business, Manufacturing | Comments Off

The New Technology Dating Cycle: Processors, Process, Pads and Phones

Posted by Darcy Pierce on 3rd November 2010

Guests: Simon Segars, EVP and General Manager, Physical IP division at  ARM, and Ron Wilson Director of Content/Media for UBM Electronics (formerly EE Times Group)

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances and Publisher, Synopsys Press, Synopsys Inc.

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In this Conversation Central we talked about technology and market megatrends from nanometers through SoCs and the software that drives them. Simon discusses the complexity of design and requirement for integration of cores. In addition he chats about the difficulty a single company has delivering completely optimized solution and the need for earlier and deeper engagement across the entire design cycle.  Furthermore, find out how new technologies such as SOI and multi-core are being adopted.

Ron Wilson gives a sneak peek into the ARM Techcon event on November 9th-11th. Looking for a way to persuade your manager to allow you to attend ARM Techcon? Ron tells you how.

Stay tuned for two special sessions of Conversation Central next week, November 10th and 11th, live at ARM Techon. We always welcome your questions and comments, please post them below. Check back soon for more information on the link below.

Links to topics referenced in the show:

ARM Techcon

Conversation Central

Posted in Architecture & System Design, IP, Manufacturing | Comments Off