Posted by rjamison on June 14th, 2010
Guests: Karen Bartleson and Rick Jamison, Synopsys
Host: Ron Ploof, Executive New Media Strategist, OC New Media; Author, Read This First
Karen Bartleson and Rick Jamison define what the term “community” means to them and how they have translated that into an online strategy at Synopsys. Get tips on where to start when considering social media for your company and how you can measure social media ROI. Also discover how Synopsys identify itself online as a person instead of an entity and much more.
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This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.