Virtual Prototyping
Accelerate pre-RTL embedded software development, hardware/software integration, and system validation
Architecture Design
Quickly explore tradeoffs in your SoC architecture to achieve optimal product performance and cost to avoid over- or under-design
FPGA-Based Prototyping
Accelerate the creation of your ASIC prototype with a high-speed hardware prototyping environment including a comprehensive software flow
Guest(s): Ambar Sarkar, Technical Program Chair, DVCon 2012 and Stan Krolikoski, Tutorials and Panels Chair, DVCon 2012
About
Conversation Central originally started at DAC 2009 as a series of interactive kitchen table-style discussions with bloggers, journalists, and other industry leaders.
Now Conversation Central has expanded beyond the trade show environment to broadcast the same level of thought-provoking interactive discourse worldwide through the Internet and as podcasts.
We publish a new show on the third Thursday of each month to tap into the insights and perspectives that are making a difference in our industry.
Guest: Sergei Umnyashkin, Vice Rector, National Research University of Electronic Technology (formerly Moscow Institute of Electronic Technology (MIET))
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc.
There is an international need for well-educated, well-prepared engineering graduates from universities around the world. The future of the worldwide electronics industry depends on these new engineers to continue moving technology and business forward for the next generation. We invited Vice Rector of National Research University of Electronic Technology (formally Moscow Institute of Electronics Technology (MIET)), Sergei Umnyashkin, to talk to us about the successes and challenges in engineering education in Russia. You will learn from Sergei about the general condition of electronic education in Russia as well as what role the electronics industry plays in helping to ensure that new graduates are the best prepared to enter the workforce. Sergei also shares how MIET’s international affairs works to get support from the electronics industry.
Guests: John Goodenough, Vice President, Design Technology and Automation, ARM; Jim Hogan, Private Investor; Mark Templeton, President, Scientific Ventures, LLC; Michael Keating, Synopsys Fellow (retired), Author of the Low Power Methodology Manual; Shay Gal-On, Director, Software Engineering, EEMBC; Shishpal Rawat, Chair, Accellera.
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys and “Man on the Street” interviewer, Yatin Trivedi, Director, Standards, Synopsys.
Over the years at the EDA Interoperability Forum, we have asked many industry luminaries to come share their thoughts on the challenges and opportunities in the chip design and EDA communities. These luminaries laid out their predictions for the future and discussed how important interoperability is for the ecosystem.
At the 24thInteroperability Forum, we invited several of the past keynote speaker “alumni” to come back and revisit what their concerns were when they last spoke at the Forum. They also discussed where the industry is now and shared their visions on how future challenges can be overcome and how to make the most of the opportunities ahead.
Listen to this episode of Conversation Central to hear the summaries of what these luminaries spoke about.
The full recordings and the PDFs of the presentations will soon be available on the 24th EDA Interoperability Forum home page.
Guest: Adam Trachtenberg, Director of Developer Network at LinkedIn
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys, Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.
Currently, there is debate in our industry about whether social networks benefit engineers in their work. We invited Adam Trachtenberg to come share with us how he believes LinkedIn can benefit engineers. Learn from Adam not only how to maximize your professional identity on LinkedIn, but also how LinkedIn can be used as a resource to help you do better in your job and be more successful in your career as an engineer. Adam teaches you how to find and separate the magnitude of content on LinkedIn into digestible pieces that hone in on the hottest topics in your industry. Yvette and Karen also asked Adam for tips for professionals who wish to participate in online conversations in their industry but hesitate.
Guest: Jack Greenbaum, Director of Engineering, Advanced Products, Green Hills Software
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.
System on Chip design is both a hardware and software ordeal. Jack Greenbaum has much experience with both sides and shares valuable insights into how both hardware and software tools can address and prevent the inherent time-to-market problems that bedevil every design that integrates hardware IP. He talks about virtual platforms, partitioning, and the cultural divide between software and hardware engineers. Finally, if you are an engineering student, Jack tells you  how to prepare yourself to cross the divide between hardware and software engineering in your future career.
We were very excited to welcome Kumaran Santhanam into our studio for this episode of Conversation Central to talk about embedded design. Over ten years ago, Kumaran was an embedded systems consultant who designed systems for clients all the way from the low level to higher level types of software. During his time as a consultant, he saw a consistent lack of available tools for embedded engineers to help them complete their projects more quickly and efficiently. He saw this as an opportunity to start a company that developed these types of tools, and Total Phase was founded.
Now ten years since he founded Total Phase, Kumaran shared with us what he believes embedded engineers are looking for and what their biggest challenges are. He shares how embedded design has changed over the years and how all of the complexity has made embedded engineers think differently about their designs.
Kumaran also touched on USB 3.0, how IP plays a role in managing complexity, and what is done to try to improve communication between software and hardware engineers.
Lastly, Kumaran lists the trends in embedded design, what he sees happening as we move forward, and gives advice to embedded engineers on how to deal with the complexity of these trends.
Guests: John Donovan, Editor/Publisher Low-Power Design and author of Donovan’s Brain blog, John Reardon, President, The RTC Group
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.
This episode of Conversation Central features a summer rerun of The New Publishing Paradigm, an interesting discussion between John Donovan and John Reardon about print verses online media. This show aired at DAC 2010, but this topic still remains extremely relevant in 2011. A shift is occurring in the way individuals choose to consume information, and this shift is a contemporary issue that both companies and the media cannot ignore. John Donovan and John Reardon discuss why more and more content is being moved from print to online, but also why people still like print. Learn about the pros and cons of both online media and print and how to find credibility in both.
This episode includes new commentary from your hosts, Karen as Yvette, as they reflect on the relevance of this topic a year after the original air date.
This radio show was originally recorded at the Synopsys exhibition booth at the Design Automation Conference (DAC) in Anaheim, California on June 14, 2010.
Guest: Carol Hallett, Vice President Worldwide Sales, Real Intent
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.
The March 2011 earthquake and tsunami in Japan were devastating. Carol Hallett was in Tokyo’s Narita airport when the magnitude 9.0 earthquake (and subsequent 8.8 aftershock) struck. Hear her tell the incredible story of how she was determined to survive, led a group to join her survival community, and directed operations to ensure the safety and safe travels home for countless victims of the disaster. This is an inspiring tale of a true leader in action.
For the last Conversation Central at the 48th DAC, we invited Daniel Nenni and Kevin Morris to the show. They talked about what was the biggest news they heard at DAC this year, gave their overall impression of the conference, and shared what they learned. In addition to this, they talked about the buzz surrounding technology and business trends at DAC which lead to a discussion surrounding online media. To close, they spoke about what surprised them and scared them the most, which brought up the concern regarding the fact that the number of students choosing to major in engineering is decreasing.
Guests: Andrew Ng, graduate, Rancho Bernardo High School, San Diego, CA,Scarlett Chen, graduate, Rancho Bernardo High School, San Diego, CA andAria Fariborzi, graduate, Rancho Bernardo High School, San Diego, CA
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys
We invited three new graduates from Rancho Bernardo High School in San Diego to talk with us about how young people use technology and where they see technology in the future. Each shared how technology plays a part in their day-to-day lives from devices, to internet, to social networks and beyond. See the brilliant and creative minds of the next generation as Andrew, Scarlet, and Aria share what they would invent if they had all the resources in the world. Learn what technology they wish engineers today would create to help them in daily activities and tasks and listen as they give some advice to older generations.
RSS